Ubisoft
Just Dance T4 On The Beach
20 second snapshot
- Just Dance is one of the best selling Wii games of all time
- In the build up to launching Just Dance 2 in Oct, we are delivering a six month social CRM strategy with a multitude of engagements
- The Just Dance disco bus was one part of summer festivals tour, delivering rich experience and buzz pre, during and post festivals
- Our Just Dance activity has so far generated 10,000's of fans and 100,000's of interactions
- Join the Facebook page at www.facebook.com/justdanceuk
- Want to know more?
Get in touch with Benn Achilleas who can talk you through this project and others relevant to your business.
- 020 7025 6940
- info@neoco.com
It was a sunny afternoon in June when we hit Weston with the Just Dance disco bus for T4 On The Beach. With thousands of screaming teens, the festival reached the right audience to raise the visibility of the game and get people dancing along to the music hits.
The festival also saw the first competition launch of our Strike a Pose app that enabled users to upload a photo themselves striking a dance pose and promote it across their social networks, asking for friends to vote them as the best. Festival goers were also competing with Just Dance fans at home who would upload their own dance poses too.
Just Dance festival fans compete to pull the best pose
T4 on the Beach is just one of several festivals that are integrated in to our social CRM activity (others include Lovebox and Vfest). Activity across the festivals (in conjunction with experiential agency The Field) enables us to build buzz in the weeks before and after each event, with original content and audience engagement. This activity is a great way to measure the sphere of influence for the Just Dance audience.