Topman
AAA Fashion Friday
20 second snapshot
- Fashion Friday’s are ongoing Topman events that happen in the flagship store on the last Friday of the month
- The AAA collection was launched at one of these events, taking the Topman brand to a new level of cool
- Neoco launched and has been involved in every Fashion Friday, building anticipation online and carrying out strategic outreach to relevant blogs and social hosts
- Live content feeding from the event encourages interaction between the brand and those who could not make it to the store
- Successfully completed with great feedback and a steady increase in awareness for each event
- Join the Facebook page at www.facebook.com/topman
- Want to know more?
Get in touch with Benn Achilleas who can talk you through this project and others relevant to your business.
- 020 7025 6940
- info@neoco.com
The ongoing Fashion Friday events had an extra special twist in May as Topman launched their rock-and-roll inspired AAA line at the event. We built anticipation and buzz before the launch by releasing info on the stylist service, the collection, the perks of the event (live DJ, free drinks, hair cuts on the house) and running incentive driven competitions on Facebook and Twitter.
The social CRM strategy did the job with VIP invites including established fashion bloggers and online magazines, meaning the event was well attended and a huge success. Extensive positive buzz around the collection in the build up ensured that sales were up 70% on the night of the event.
The highly anticipated launch of Topman AAA