Neoco digital marketing

Visit www.altoclothing.com

Objective

Alto sell clothes for tall people and they wanted to launch a viral campaign that would attract their core market of men over 6ft.

Solution

With a database of targeted email addresses at their disposal, Neoco opted for an email campaign. The core idea was to highlight that although tall people encounter issues from their height in many areas, clothes need not be one of them. One element of the larger campaign was a viral video showing a problem encounter of a tall man and a helicopter!

Results

The video was distributed via email to 3,031 men (6ft +) and snowballed to over 1 million unique viewers in 8 weeks, purely through seeding and buzz marketing.

• Project in numbers

• 1 million

  unique viewers in just 6 weeks

• Featured 5

  times on television programmes