Neoco digital marketing

Objective

118 118 wanted a campaign site that would tie in with the start of the new football season and help promote their new text service providing Half and Full-Time football league scores.

Solution

We know when we’re onto a winner so following on from the success of Caroloke and Loveoke, so we launched another social network 118footie! We got rid of the ‘oke’ this time round but not the singing ;)

The 118 118 runners hit the streets scouring the grounds for the nations loudest and funniest football chants. Supporters were filmed and their videos uploaded to 118footie.com for all to see and vote on. You didn’t have to be at the game to join in the fun - users could also upload their own renditions by registering online and creating their very own profile pages for their chance to win one of the weekly prizes.

Results

The site received over 1 million video views in just 8 days, and the overall campaign provided massive exposure for low cost.

• Project in numbers

• 1 Million

  video views over just 8 days!

• Thousands

  of fan videos uploaded to the site