They also like that Pinterest allows them to interact with people who share their own interests, encouraging a greater sense of validation and of community. The line of communication works like this:
I Like + You Like = We Like
Christopher Long, Professor of Consumer Psychology sums it up nicely: Pinterest is not “a place where I have to worry about being bombarded by other people’s over-sharing of un-interesting or annoying daily experiences”.
Instead Pinterest delivers two of the most compelling elements of social media: visual content and sharing who you are.
In a homogeneous society where it’s very difficult to be different – Pinterest gives us an ultra-personalised platform of self-expression; a place to share individual inspirations, and aspirations.
Share your thoughts! What’s behind all this interest in Pinterest?’