Today was the launch of Quark’s global campaign site www.ilovedesign.com, which was devised and implemented by yours truly.
We developed the site around an interactive and accessible community concept that was inspired by both neoco and Quark’s love for design. The content of the site will be largely user generated with the aim being to create a platform where designers from all over the world can join the community, showcase their work, be inspired by the work of others, and discuss their love of design. Users can search, view, and rate designs uploaded by other members and even contact them in a secure way.
The site features the work and video testimonials of leading industry designers including David Carson, Peter Saville and Chip Kidd, providing inspiration for users, as they can watch and listen to their heroes tell their own stories, debate the relevance of design in today’s world, and contemplate its future. Designers can also learn how leading global brands, such as the Salvation Army, Metro International, Design Week , and many others, are using QuarkXPress 7 and view samples of some of their work.
The site is part of an overall campaign that we created, with the focus on harnessing the creativity of today’s designers. It comprises of a design of the week competition, seminars with leading designers, e-mail marketing, online and offline media, and a fun Facebook application called “What font are you?” – why not find out which font you are by clicking the link below:
(http://www.facebook.com/apps/application.php?id=22841955173)