http://ping.fm/fNXco – we are now offering a selection of digital marketing workshops and seminars to clients (brands and other agencies).
We often get clients asking us about all these different channels and the best way to communicate across them. Good news is that we are going to start running workshops and training days to ... Read more
Speak to some of Neoco’s big global brand clients and you will soon hear them going on about the ‘co-creator generation’ and how to engage them. Co-creators are a group of people who share a similar love for something and work to create or progress the ’scene’. Have you seen the Kill Bill special ‘fan’ ... Read more
This week, Neoco attended a WOMUK Expresso Briefing about why marketing should now be aimed at finding and engaging the “adfluentials”. The starting point of the discussion was a consideration of effective marketing in an environment where the brand-consumer relationship is increasingly complex. For one thing people are discerning between products and services with reference ... Read more
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Benn will be at WOM UK’s next Espresso Briefing on Wednesday 30th July from 8.30am until 10.00am. This session will look at how to use social networks and online communities to amplify Word of Mouth, and will be held at One Alfred Place, London, WC1E 7EB.
As a member of WOM UK, Neoco client’s can get ... Read more
Just wanted to remind you all to come and catch up with us at Internet World this Thursday. Benn will be speaking at the event and will be on hand all morning at the WOM UK stand to answer any questions you may have on word of mouth marketing (stand W985, opposite the DMA Theatre).
It’s ... Read more
WOM-UK have a couple of great events coming up, which we will be attending and wanted to let you know about:
This month’s Breakfast Espresso Briefing will be hosted by Face Group, and will look at the launch of their Headbox influencer index www.headbox.com – an online collaboration community for young consumers. The event is on ... Read more
As we told you last week, WOM-UK are holding their next event “How To” Word of Mouth Marketing Workshop, on Tuesday 11th March.
The one-day workshop runs from 8.30am til 5.00pm and will be delivered by the UK’s leading word of mouth marketing practitioners. It will focus on teaching you how to produce a WOMM campaign, ... Read more
Everyone loves a good bit of juicy gossip. Students love gossip more than anyone else. With a timetable that consists of watching Jeremy Kyle, re-using yesterday’s cereal bowl and waiting for Countdown in the afternoon, students have more time to spread the word than most other demographics.
Previously, the future generations of CEOs and McD’s cookers ... Read more