Watching the crowds at Heathrow and St Pancras waiting for planes and trains respectively has got me thinking about the way brands communicate when there’s something wrong. In each case, the news has been filled with disgruntled passengers bad mouthing their chosen travel companies, frequently because of the lack of information that they have been ... Read more
Last week a couple of the team attended a WOMMA (Word of Mouth Marketing Association) seminar regarding best practice for working with bloggers in social media. At Neoco we’re proud of our involvement with WOMMA (Benn is a co-founder of WOMMA UK) and we think that an ethical approach to Social CRM is not just a ... Read more
Last weekend I had the tough job of going all the way to Newquay for the Relentless Boardmasters festival. A festival celebrating music, surfing and boardsports – 5 hours on the train from Neoco HQ brought me to Cornwall (for the first time) where I was blogging, tweeting and status updating for our client Ubisoft ... Read more
Here follows a recap on last night’s seminar ‘Accelerating Buzz about Contagious Products’ at Grey London with Word of Mouth UK:
Emanuel Rosen, the author of the very much talked about book “The Anatomy of Buzz” and expert of word of mouth marketing, gave an eye-opening talk with examples from his books and life experience. He ... Read more
View Comments View Comments tweet this
Posted By Benn
Brands are no longer able pitch the credentials of their products to the current social media generation. Push is almost out, but pull is sky rocketing in. Buyers and consumers want trusted and real information from people like themselves and know where to go, to get it. They need it stamped as trustworthy and good ... Read more
Last Monday WOM UK organized another debate, this time the topic was whether social media should be paid for or not. They panel consisted of; Molly Flatt, President of WOM UK and WOM Evangelist at 1000 Heads; Kate Box, Head of Social Media Sales at Microsoft Advertising; Steve Filler, Commercial Director for Unruly Media and ... Read more
The Guardian and Observer have just released some insight from their latest Word of Mouth study. It’s good in covering established points and exposing a powerful marketing channel to a new audience. Below is info on Weak Ties but there is more at the main website here.
Weak Ties (in Word of Mouth)
Word of mouth spreads ... Read more
Because the Wii girlfriend was just to subtle, Alton Towers and Ultimo combined for this viral.
“Alton Towers Resort teamed up with Britains leading underwear brand, Ultimo to make sure women don’t make a boob on the rides this summer.
A group of test-riders donned a variety of Ultimo bras and were put through their paces on ... Read more
Social Media/”Consumer Generated Media”, although fairly new compared to other forms of online communication is the third most popular way to spend time online, in fact 1/5 of all time spent online, in the UK is spent on Social Networks. Added to this is the perception, among the more traditional among you is that Social ... Read more
View Comments View Comments tweet this
Posted By Benn
For the fourth report in a row, Peter found his face replaced with a title graphic and now regrets dumping the Nielsen graphic designer.
As a founding member and part of the council for the industry body for Word of Mouth (marketing) UK, I manage to get my hands on all manner of interesting gubbins – ... Read more