Last Monday WOM UK organized another debate, this time the topic was whether social media should be paid for or not. They panel consisted of; Molly Flatt, President of WOM UK and WOM Evangelist at 1000 Heads; Kate Box, Head of Social Media Sales at Microsoft Advertising; Steve Filler, Commercial Director for Unruly Media and ... Read more
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Posted By Neoco
Tomorrow the team will be at the latest WOMUK Espresso briefing. Why not come down. Many of our client’s enjoy these events due to Benn Achilleas’ involvement on WOMUK council. The info is below and just let Ben know if you want a ticket.
October Espresso Briefing: Global PR leaders Porter Novelli present their latest WOM ... Read more
On 8.30am Wednesday 7th October, Emmanuel Rosen talks about ‘The Anatomy of Buzz (Revisited)’, the newly updated version of his WOM guide which topped the bestseller lists in 2001 and became an instant international classic. Drawing on his own experiences in high tech as well as hundreds of interviews with consumers, researchers and marketing ... Read more
The Guardian and Observer have just released some insight from their latest Word of Mouth study. It’s good in covering established points and exposing a powerful marketing channel to a new audience. Below is info on Weak Ties but there is more at the main website here.
Weak Ties (in Word of Mouth)
Word of mouth spreads ... Read more
Ridley Scott’s Purefold brings Hollywood and Web 2.0 closer together to turn online audience conversations into premium content |
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Purefold is one of the most exciting innovations for a decade. Conceived by Ag8, it brings together an open media franchise, combining premium quality content production, distributed storytelling and open license distribution. Purefold solves some of the key issues facing brands and agencies today: - How to amplify online audience conversations in a meaningful way
Date: Thursday 30th July 2009 Speakers: Tom Himpe, Founding Partner of Ag8 Location: Grey, 77 Hatton Garden, London EC1N 8JS Presentation: 9am – 10am To register contact Julian Ferguson on (all prices are inclusive of VAT)
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yeah, I shamelessly plug these as I’m one of the founders of WOMUK and part of the council. Regardless, this one looks good.
Ridley Scott’s Purefold brings Hollywood and Web 2.0 closer together to turn online audience conversations into premium content
Purefold is one ... Read more
Social Media/”Consumer Generated Media”, although fairly new compared to other forms of online communication is the third most popular way to spend time online, in fact 1/5 of all time spent online, in the UK is spent on Social Networks. Added to this is the perception, among the more traditional among you is that Social ... Read more
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Posted By Neoco
The people are waiting
Make sure you catch the next WOMUK Espresso briefing in May as it’s gonna be a good one. Nielsen are hosting “Key Trends for Riding the Wave of Social Media”.
Some of the Neoco team will be down (well our director Benn Achilleas is part of the leadership committee) so let us know if you want ... Read more
This week, Neoco attended a WOMUK Expresso Briefing about why marketing should now be aimed at finding and engaging the “adfluentials”. The starting point of the discussion was a consideration of effective marketing in an environment where the brand-consumer relationship is increasingly complex. For one thing people are discerning between products and services with reference ... Read more