Last week a couple of the team attended a WOMMA (Word of Mouth Marketing Association) seminar regarding best practice for working with bloggers in social media. At Neoco we’re proud of our involvement with WOMMA (Benn is a co-founder of WOMMA UK) and we think that an ethical approach to Social CRM is not just a ... Read more
The Guardian and Observer have just released some insight from their latest Word of Mouth study. It’s good in covering established points and exposing a powerful marketing channel to a new audience. Below is info on Weak Ties but there is more at the main website here.
Weak Ties (in Word of Mouth)
Word of mouth spreads ... Read more
Ridley Scott’s Purefold brings Hollywood and Web 2.0 closer together to turn online audience conversations into premium content |
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Purefold is one of the most exciting innovations for a decade. Conceived by Ag8, it brings together an open media franchise, combining premium quality content production, distributed storytelling and open license distribution. Purefold solves some of the key issues facing brands and agencies today: - How to amplify online audience conversations in a meaningful way
Date: Thursday 30th July 2009 Speakers: Tom Himpe, Founding Partner of Ag8 Location: Grey, 77 Hatton Garden, London EC1N 8JS Presentation: 9am – 10am To register contact Julian Ferguson on (all prices are inclusive of VAT)
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yeah, I shamelessly plug these as I’m one of the founders of WOMUK and part of the council. Regardless, this one looks good.
Ridley Scott’s Purefold brings Hollywood and Web 2.0 closer together to turn online audience conversations into premium content
Purefold is one ... Read more