Social Media/”Consumer Generated Media”, although fairly new compared to other forms of online communication is the third most popular way to spend time online, in fact 1/5 of all time spent online, in the UK is spent on Social Networks. Added to this is the perception, among the more traditional among you is that Social ... Read more
Just wanted to remind you all to come and catch up with us at Internet World this Thursday. Benn will be speaking at the event and will be on hand all morning at the WOM UK stand to answer any questions you may have on word of mouth marketing (stand W985, opposite the DMA Theatre).
It’s ... Read more
WOM-UK have a couple of great events coming up, which we will be attending and wanted to let you know about:
This month’s Breakfast Espresso Briefing will be hosted by Face Group, and will look at the launch of their Headbox influencer index www.headbox.com – an online collaboration community for young consumers. The event is on ... Read more
As we told you last week, WOM-UK are holding their next event “How To” Word of Mouth Marketing Workshop, on Tuesday 11th March.
The one-day workshop runs from 8.30am til 5.00pm and will be delivered by the UK’s leading word of mouth marketing practitioners. It will focus on teaching you how to produce a WOMM campaign, ... Read more
This morning I went to the WOM-UK’s first ever Espresso Breakfast Briefing. This members session focused on Brand Advocacy in Europe, and we heard all about the findings from recent research carried out into European Brand Advocacy. The research was really interesting and some useful points were brought up. Get in touch if you would ... Read more
This week at Neoco we are really happy to hear that Benn has been elected on to the leadership board of WOM-UK. This is a great opportunity for Neoco to get even further involved with the Word of Mouth marketing industry and it reinforces our speciality in WOM marketing.
For those of you who aren’t ... Read more






