Here follows a recap on last night’s seminar ‘Accelerating Buzz about Contagious Products’ at Grey London with Word of Mouth UK:
Emanuel Rosen, the author of the very much talked about book “The Anatomy of Buzz” and expert of word of mouth marketing, gave an eye-opening talk with examples from his books and life experience. He ... Read more
http://ping.fm/fNXco – we are now offering a selection of digital marketing workshops and seminars to clients (brands and other agencies).
We often get clients asking us about all these different channels and the best way to communicate across them. Good news is that we are going to start running workshops and training days to ... Read more
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Posted January 21 2009 By Benn
It’s official. We are in a recession. So in this time of crisis, where the latest news announcements can make a massive difference to the UK consumer, what are they searching for? News on Banking Crisis? Recession? Debt? Switching Suppliers?… or Holidays?
Yes, it appears that when the sh*t hits the fan we all decide to ... Read more
Another event that you can catch the Neoco team at – or ask us for a report from is the IAB B2B forum: B2B marketing can be hugely different to consumer facing campaigns, particularly when using online advertising, but it can also be incredibly powerful when used correctly.
This essential IAB afternoon forum will give you ... Read more
I’ve got to say I love Google Maps and am constantly using it to find my way to different places – being new to London it saves me a lot of time and effort trying to map read (which definitely isn’t a skill of mine!). So when I heard about Google Street View, which is ... Read more
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Posted October 13 2008 By Benn
Online communities are not social networks. Social networks are not online communities. Bold statement. Let’s break it down a little further to explain. Everyone would accept Facebook as an example of a strong social network. Looking at Facebook, we can see it is all about ‘me’. Facebook for me is about my details, my friends, ... Read more
The latest research compiled by IAB Europe and analyzed by Pricewaterhouse Coopers has shown that European online ad spend has grown by 40% over the past year, reaching €11.2bn/£8.9bn (from €7.2bn/£5.7bn)
Predictably, the UK, Germany and France were the key markets – accounting for two-thirds of the spend. However, other markets are growing significantly – Greece ... Read more
New research by the Advertising Association and the World Advertising Research Centre (WARC) has shown that the total online ad spend in the UK reached a record high of £3bn for the first time over the last year.
Online now accounts for 16% of the total UK advertising market, growing 39.5% last year and remaining the ... Read more
This Thursday, the internet’s regulators will vote and ultimately decide whether the strict rules on top level domain names, such as .com or .uk, can finally be relaxed.
If the plans are agreed, it will have a huge impact on the address system, as companies will be allowed to turn their brands into domain names. The ... Read more
Part of the big overhaul coming to Facebook is going to see a wealth of new functionality. Some of this is already trickling through – you may have noticed the very basic chat function on there.
Now you can also have your music added to your message signatures so everyone can see what you are listening ... Read more