What’s the most important social network? Facebook? Twitter? Well no, according to the guys over at Performics, it’s LinkedIn. Results from their new study “S-Net (The Impact of Social Media)”, show that 59% of respondents said it is more important to have a LinkedIn account than any other social network. And that number is on ... Read more
We all know the pecking order of the world’s leaders – based on how powerful their countries are.
But if recent events have shown anything, power doesn’t necessarily equal popular. So what if the world’s leaders were judged on their popularity instead? Well the guys over at GlobalPost decided to do just that. They looked at ... Read more
Mark Zuckerberg is the 26-year-old founder of Facebook with a net worth of $12.5bn. Each week he decides what he could spend his money on. This week Mark fancies buying Twitter himself.
Some brands are actively scared about using their social channels to provide customer services, but they don’t realise the opportunity they’re missing.
In general the thinking goes something like this:
- If we let people leave negative remarks, then they will put off other potential customers.
- It’s impossible to solve every problem through social channels – so ... Read more
Watching the crowds at Heathrow and St Pancras waiting for planes and trains respectively has got me thinking about the way brands communicate when there’s something wrong. In each case, the news has been filled with disgruntled passengers bad mouthing their chosen travel companies, frequently because of the lack of information that they have been ... Read more
Last week a couple of the team attended a WOMMA (Word of Mouth Marketing Association) seminar regarding best practice for working with bloggers in social media. At Neoco we’re proud of our involvement with WOMMA (Benn is a co-founder of WOMMA UK) and we think that an ethical approach to Social CRM is not just a ... Read more
Too many brands still react heavy-handedly when faced with online criticism or PR failures, and all too often they end up adding fuel to the fire. Bad news travels fast – faster still online – and online audiences can be quick to turn against brands when they come out on the offensive, guns blazing and ... Read more
Over the last week the days seem to start getting dark far too quickly – however, it seems that for some social companies the days are getting even darker still… With the announcement of new Facebook deals and the rise of its checking-in application Facebook Places many are questioning the future existence and relevance of ... Read more
Twitter top tweets from Neoco
Neoco has been very active over the last few weeks. Our client Ubisoft released Just Dance 2 which went straight to number one, just as they released the mobile game for Katy Perry’s new single which happens to feature on the game. We also helped out with their disco bus campaign, providing mobile Facebook updates from the bus. Clearwire’s new 4G hotspot would have come in handy that day.
Meanwhile Facebook was partnering with Bing and Skype. The latter deal will now open up a whole new way to engage with individuals through the social networking powerhouse. The question is how are brands going to take advantage of this? Facebook/Skype apps maybe?
Here’s my round-up of the top tweets from Neoco:
1.How the fashion industry is using digital tools to increase ROI – http://on.mash.to/a5s2jv
2.We are sponsors of the BIMA Social Media award in November.
3.Puck Yeah: Clearwire’s 4G hotspot can replace broadband http://bit.ly/9sOpkl – Could make Social CRM engagements on the road much easier.
4.How social search will transform the SEO industry: http://on.mash.to/aILWhJ
5.See film differently – Turning the camera on locations http://bit.ly/dc6NQN – new VW campaign
6.How Republicans are using social media to win mid-term elections | Fast Company – http://bit.ly/aRcdyV
7. Mobile game debut for Katy Perry track http://bit.ly/aveDBU – same track as Just Dance 2 (our client) DLC
8. We think there’s huge potential for new app Instragram and 100k user in one week is proof. Can brands take advantage? http://bit.ly/bSAfI8
9. According to reports, Facebook is trying to work out a deal to integrate Skype’s Internet phone service into the social network’s site.
10. Check out our run down of the best of the week: http://bit.ly/bA7ywO
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Hopefully you already follow us on Twitter (@neoco) but we appreciate how busy you are so I’ve selected some of the most important tweets from our account this month with a bit of background.
Neoco has been very active over the last few weeks. Our client Ubisoft released Just Dance 2 which went straight to ... Read more
Few will have missed that another London Fashion Week is getting closer. Just as we are getting those jumpers and boots out of the back of the wardrobe in preparation for the arrival of autumn, the SS11 collections will be on show on the catwalks. Arranged by the British Fashion Council, the event will be ... Read more