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Posted By Grace
As far as 2011 round-ups go, we’ve seen a fair few winners and losers in social media, as well as more ‘what’s hot for 2012’ lists than we have friends on Facebook (well, nearly). But what these end of year round-ups do present however is some interesting facts on where the social and creative technology ... Read more
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Posted By Grace
AYTM Market Research surveyed 2,000 Internet users, randomly chosen from an online panel about their behaviour towards brands on social networking sites.
Presented in a pleasing infographic, the research reveals some interesting statistics useful to incorporate into brand marketing strategies for social media. However it does over-simplify results, not considering the overall implications that different brands will ... Read more
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Posted By Grace
Managing your social profile, responding to tweets and monitoring the wider twittersphere are considerations that come with the territory. Here’s our top 10 Twitter tools to make your on-line work/social life more effective. Use these tools to make Twitter work for you:
1) TweetDeck:
If you need to manage multiple Twitter accounts, regularly run keyword searches and ... Read more
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Posted By GraceAsos to debut one-off Skype style sessions | News | Drapers
@ASOS reviewed your #styleSOS sesh! Had a really fun time talking to your stylists and will be making a purchase.
As a brand truly maximising the opportunities of social media and multi channel marketing, online retailer ASOS’s latest campaign offered customers a 15 minute Style Session via Skype.
Highlighting the importance of innovative multi-channel retailing in today’s highly competitive and continually switched on retail marketplace, the initiative using Skype was a UK first.
Stylists were on hand to give advice and ... Read more
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Posted By Grace
With Halloween upon us, we shun the traditional ghosts, ghouls and witches costumes in favour of some thoroughly more topical, if not controversial suggestions.
Michael Jackson – as the King of Pop, a Jackson costume is not complete without pallid face as his whitest incarnation yet. Failing that, dress up as Dr. Conrad Murray with a ... Read more
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Posted By Grace
A new wave of multichannel video service providers, or MVSPs for short, are transforming the television experience by kicking the traditional TV viewing format into a far more social sphere. Maximising on interactivity by offering second screen capabilities, revolutionary new forms of usage behaviour are emerging relating to social discovery. For example in advertising breaks, ... Read more
It seems as though Facebook is pulling out pretty much all the stops as competition begins to intensify in a fierce attempt to stay put at the top. Have you noticed any of the new changes on the social network? The giant has recently announced an overwhelming plethora of sharing and privacy updates (amidst a ... Read more
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Posted By Nigel
Trolling- noun: Posting derogatory, off-topic or inappropriate content on discussion groups or community forums with the sole purpose of provoking readers to heatedly reply.
A key perk of social media is encouraging social activism, offering power to the people in making a change for the greater good. But what if social media was in being used ... Read more
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Posted By Neoco
Today’s consumers are savvy, well informed individuals. They know what they like and they have an abundance of resources at their fingers to help them find it. 90% of consumers only spend a quarter of their overall search time for a particular product on the brand’s website.* So it begs the question, where does the ... Read more
The news on everyone’s lips is yesterday’s shock announcement that the News of the World is to close following a string of phone hacking and bribery accusations. The world’s most widely read English speaking newspaper will close its doors on Sunday after more than 168 years. But what role did Social Media play in its ... Read more
