Most people would accept that there can be some overlap between PR and Social CRM, but the problems begin when PR firms try and use the same old strategies they always use in the online domain and expect to get the same results.
PR focuses on getting a message out and achieving the widest possible reach. ... Read more
Last weekend I had the tough job of going all the way to Newquay for the Relentless Boardmasters festival. A festival celebrating music, surfing and boardsports – 5 hours on the train from Neoco HQ brought me to Cornwall (for the first time) where I was blogging, tweeting and status updating for our client Ubisoft ... Read more
Ok, go on and say that I’m bias because I’m Swedish and proud of it… but I do think that H&M are doing a really good job online. With 2,750,000+ Facebook friends surely they must be doing something right?
H&M have undertaken a very central-lead approach to social media that means that most of the activity ... Read more
Tweeting, Poking, PM, Adding and Tagging are all social media terms that have entered our everyday language in recent years, but how do we use these seemingly ubiquitous social websites to effectively communicate with the masses and more importantly generate sales with measurable results?
Social media is increasing becoming a factor in how brands communicate with ... Read more
Yeah, I know. That title is pretty cool huh? Twitter is catching up as a sales channel but I switch the ‘catching’ with ‘ka-ching’ (the sound of money ringing the tills). I’m certain my talent as a newspaper headline writer is lost in this job. Anyway, the twittering right now is about Sony Vaio generating ... Read more
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Posted February 18 2010 By Benn
Brands are no longer able pitch the credentials of their products to the current social media generation. Push is almost out, but pull is sky rocketing in. Buyers and consumers want trusted and real information from people like themselves and know where to go, to get it. They need it stamped as trustworthy and good ... Read more
User-generated content is key to social media and fashion. From blogs to Facebook photo contributions to product reviews, the user-generated content is at its apex. One of the most notable and consistent campaigns that are built around user-generated content and social media has been from the brand Charlotte Russe, The brand’s weekly trivia contest on ... Read more
Some still struggle to see the point of being on Twitter. Because how could a simple 140 character platform bring any sort of value whether for your personal social life or for an multinational organisation? Yet many others will say that their Twitter account is their claim to fame, others again will show how the ... Read more
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Posted November 20 2009 By Benn
Everyone hates spammers. I hate them not because of the spam but because of the measures they force people implement to prevent spam, which in turn forces me to go through aforementioned measures. Pretty much every blog I try and comment on now makes me go through a Captcha word association game but now that’s ... Read more
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Posted June 23 2009 By Neoco
Furniture retailer Habitat has come under fire after it spammed Twitter users through the use of hash tags.
The retailer had been using hash tags, which help users track conversations on the microblogging site, to promote marketing messages that had no relevance to the topics used.
The company’s Twitter feed, HabitatUK, was putting out marketing messages such ... Read more