As tablets and smart phones continue to grow in popularity and functionality, broadcasters and content providers are left to contemplate where they stand in this changing environment. There has been plenty of concern that the use of second (third and fourth*) screens detract from traditional TV consumption, with many channels desperate to put as ... Read more
According to Econsultancy’s latest Social Media and Online PR Report, 76% of companies don’t have an ROI figure for their social media spend. This means that – shockingly – fewer than 1 in 4 companies actually know when their social media activities have been worth the money they’ve spent on them. ... Read more
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Posted By Neoco
In a slight side-step from Neoco’s staple digital-focused posts, I thought I would air a few comments about a campaign that has almost burnt-out the pixels in my brand new TV, owing to the media buyers who seem to have bought all the slots on More 4 as part of this campaign at the minute. ... Read more
“I believe that the correct punishment should be one year in prison and that is what I am requesting that the district court hand down in this case,” prosecutor Haakan Roswall told the court.
The four men, who deny the charge, have been charged with earning at least 1.2m kroner (104,000 euros) by facilitating copyright infringement.
The film, music and video games industries are seeking about 117m kronor (10.1m euros) in damages and interest for losses incurred from tens of millions of illegal downloads facilitated by the site.
Prosecutors will sum up in the case later on Monday, while the defence is scheduled to give its closing arguments on Tuesday. A decision in the case is expected to take a few more weeks.
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Prosecutors in the trial against the four men who run the file-sharing site The Pirate Bay have called for a one-year prison sentence to be imposed.
Frederik Neij, Carl Lundstom, Peter Sunde and Gottfrid Warg are accused of promoting copyright infringement.
The Pirate Bay hosts thousands of links to so-called torrent files, which allow for movies, TV ... Read more
I set out to write a blog post singing the virtues of a recent TV ad; the Barclaycard “Waterslide” advert. The problem with writing about this sort of things is always finding an angle; do I actually have anything interesting to say on this? It’s harder than it sounds. I started off this post with ... Read more
New research by the IPA has shown that almost a third of people between the age of 15 to 25 have watched TV via the internet. And around 18% of people aged between 25 and 64 (a very broad ‘old people’ category or what?!) had too.
The IPA Touchpoints report surveyed over 5,000 people and ... Read more
After only one week of airtime, Heinz have pulled the plug on their latest TV advert in an apparent move to appease the sensibilities of a vocal homophobic minority. When I first watched the ad I couldn’t quite believe that people could feel so strongly about a short peck on the lips. I ... Read more
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Posted By Neoco
Once arguably the best-known “social networking” site in the UK, even before the term social-network was widely used, Friends Reunited recently been redesigned to give it a new “contemporary” feel. According to Airlock, the London-based agency responsible for the facelift, there has been a “dramatic” improvement in activity since the launch. But is ... Read more
If you were not fortunate enough to catch the aptly named “life after people” on TV last night you are in luck. I have compiled an accurate summary of the program in the following bullet-point list.
no people
lots of plants
buildings will fall down eventually
there may be animals in places that there aren’t now; eg: in the ... Read more
I know this ad has been out for a while and I’m possibly a bit slow on the uptake with this one but I still wanted to get my tuppence worth said about this.
I am referring of course to the recent Honey Monster adverts. What the hell is that?
As most people at Neoco are aware ... Read more