Gartner Hype Cycles 2011: The importance of research for brands

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Posted By Grace

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Coined by global research organisation Gartner, Hype Cycles are an annual maturity report detailing key emerging technology concepts and players to watch out for across various business sectors.
Characterising the hype and over-enthusiasm surrounding new technology, Hype Cycles aim to graphically display the adoption, maturity and social application of emerging trends and concepts.

Why pay attention?
Tracking a path ... Read more

Future of social networking is fewer friends

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Posted By Benn

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During my working day (and beyond), I get a lot of people asking me “what is the next big thing in Social Media/ Networking?”. One trend that seems to be developing right now is the process of ‘narrowcasting‘. Narrowcasting is exactly what is sounds like, the idea of reaching a narrower group of people. Social ... Read more

About being a fashion E-tailer

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Posted By Neoco

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I always used to think that buying clothes online had that discount-lead and almost ‘flog-it-on-Ebay’ feel to it. I would browse for fun (for hours) but before clicking to buy thoughts would always cross my mind in line with: I wonder if this is fake? What if I don’t like it? What is the hook?
However, ... Read more

WOMUK Espresso briefing for May

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Posted By Neoco

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Make sure you catch the next WOMUK Espresso briefing in May as it’s gonna be a good one. Nielsen are hosting “Key Trends for Riding the Wave of Social Media”.
Some of the Neoco team will be down (well our director Benn Achilleas is part of the leadership committee) so let us know if you want ... Read more

Digital marketing workshops are go!

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Posted By Benn

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http://ping.fm/fNXco – we are now offering a selection of digital marketing workshops and seminars to clients (brands and other agencies).
We often get clients asking us about all these different channels and the best way to communicate across them. Good news is that we are going to start running workshops and training days to ... Read more

Top 10 tips to develop a successful online community

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Posted By Benn

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Part of the service we provide to our clients are opinion and thought leader articles. After a period of time we make these live for the public. Coming soon is an article about the difference between social networks and online communities – as people often confuse these very different models. In the meantime, enjoy the ... Read more