What does Social Media deliver? It can generate new business partnerships, it can generate exposure, it can help you close more sales, it can generate qualified leads, it can increase your search rankings, it can increase your web traffic or registrations… it does the same as practically every other marketing and PR media/channel does. Yet ... Read more
This article was flagged up by Jim Sterne’s twitter: http://www.wdfm.com/marketing-tips/jim-sterne.php
It’s a really nice and simple ‘top 10′ list of things that you must measure on your website.
The key advice from the article is that investing more in your website without measuring how well it’s working is simply gambling’. You should ‘Set goals. Make changes. Track ... Read more