Following our previous success with Topman on other launches for both product (AAA) and new stores (Bath, NYC…), Neoco were chosen to promote the new Denim range. Topman was looking to highlight its popular but relatively little known denim range, and partnered with up and coming film Director Laurence Ellis to create a series of ... Read more
Our Fashion Friday events for Topman are fast becoming the place to be (last Friday of each month). This month was even more special as Topman launched the second instalment of their rock’n’roll inspired AAA (Access All Areas) line. The Neoco team partied it up at Topman’s flagship store in Oxford Circus last Friday where ... Read more
Tweeting, Poking, PM, Adding and Tagging are all social media terms that have entered our everyday language in recent years, but how do we use these seemingly ubiquitous social websites to effectively communicate with the masses and more importantly generate sales with measurable results?
Social media is increasing becoming a factor in how brands communicate with ... Read more
Parts of the Neoco social team headed over to Bath on Tuesday this week to prep for the new Topman store opening. With the help of a street team (all geared up in Topman clothes – of course!) we kicked off a Facebook based competition called ‘Style Spotting’. This is a new type of activity ... Read more
Have a look at these pictures fresh out of the Stylist Lounge at Topman, Oxford Street, where the experiential team is getting styled and prepped for the upcoming Topman CTRL Student Tour.
Neoco is the digital and social media partner of Topman, working together with and supporting their internal team throughout the tour. Stay tuned for ... Read more
After work on Friday last week the Neoco team headed up to Oxford Street and the re-launch of the TOPMAN Stylist Service. From now on TOPMAN will invite all style-hungry Londoners on the last Friday of each month for free style advice, live DJ, limited edition goody bags to grab, complimentary beer and some decent ... Read more
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Posted By Neoco
We are facing an exciting year for the fashion industry. It seems that brands are (finally) fully embracing the digital sphere and online has become a vital ingredient in the marketing mix of most high street retailers. The most important driving force behind this is of course the behaviour of us, the consumers. It is ... Read more
We’ve been working with Topman on their social media and developed their profiles from a standing start to thriving communities providing rich consumer insight and sales. One of our recent projects for London Fashion Week was identified by Yahoo! as the most viewed and searched show during the period. This is a great example of ... Read more
Yeah, I know. That title is pretty cool huh? Twitter is catching up as a sales channel but I switch the ‘catching’ with ‘ka-ching’ (the sound of money ringing the tills). I’m certain my talent as a newspaper headline writer is lost in this job. Anyway, the twittering right now is about Sony Vaio generating ... Read more
User-generated content is key to social media and fashion. From blogs to Facebook photo contributions to product reviews, the user-generated content is at its apex. One of the most notable and consistent campaigns that are built around user-generated content and social media has been from the brand Charlotte Russe, The brand’s weekly trivia contest on ... Read more