Google+ Improvements for Brand Pages: What are they? What do they mean for your business?

View Comments View Comments Check out this blog article #neoco #crmtweet this

Posted By Grace

Thumbnail

With over 40 million users already signed up – compared to Facebook’s 800 million – Google are attempting to entice brands away from Zuckenberg’s network by integrating a series of updated features for brands. Giving community managers the chance to boost their social reach within their fans/followers/friends, Google begin their quest to link search with ... Read more

In-house party

View Comments View Comments Check out this blog article #neoco #crmtweet this

Posted By Benn

Thumbnail

Talking to a couple of clients recently about how best to help them implement their long-term social strategies has had me thinking about a post we wrote last year which looked into companies that move their Social CRM in-house. Clients fully accept that they now need to be using social platforms and they are keen ... Read more

In-house teams are not always equipped to manage Social CRM

View Comments View Comments Check out this blog article #neoco #crmtweet this

Posted By Mark

Thumbnail

There’s no question that social media has passed its tipping point: Facebook has over 1/2 billion users; 10% of UK web users use Twitter; YouTube gets 2 billion hits a day… each week new milestones are reached. As social tools such as these have gained mass market acceptance, brands have naturally begun to use them ... Read more

PR agencies just don’t get social

View Comments View Comments Check out this blog article #neoco #crmtweet this

Posted By Benn

Thumbnail

Most people would accept that there can be some overlap between PR and Social CRM, but the problems begin when PR firms try and use the same old strategies they always use in the online domain and expect to get the same results.
PR focuses on getting a message out and achieving the widest possible reach. ... Read more

How YouTube helped Android beat the iPhone

View Comments View Comments Check out this blog article #neoco #crmtweet this

Posted By Benn

Thumbnail

There is a tabletop game called Risk! I cannot quite remember all the territories but I think the most difficult to win with was the Russians. Fighting a war on so many fronts was a costly business and often the death of many a player. It’s seems clear that Google never played Risk! as their ... Read more

New Report: Social Networking’s New Global Footprint

View Comments View Comments Check out this blog article #neoco #crmtweet this

Posted By Benn

Thumbnail

For the fourth report in a row, Peter found his face replaced with a title graphic and now regrets dumping the Nielsen graphic designer.
As a founding member and part of the council for the industry body for Word of Mouth (marketing) UK, I manage to get my hands on all manner of interesting gubbins – ... Read more

It's me or the Whopper!

View Comments View Comments Check out this blog article #neoco #crmtweet this

Posted By Neoco

Thumbnail

Earlier this month Facebook removed a branded application by fast food giant Burger King over fears that it was against their privacy code. But then that’s probably what Burger King wanted, seeing as it has won them global press beyond the capabilities of just a facebook application, not matter how ingenious. The whole affair ... Read more

Neoco to deliver on Digital Marketing strategy for Southbank Centre into 2009

View Comments View Comments Check out this blog article #neoco #crmtweet this

Posted By Benn

Thumbnail

Neoco have won a four-way pitch to deliver digital strategy, marketing campaigns and social networking presence for Southbank Centre. The project begins immediately and runs in to 2009, working alongside the existing Southbank Centre marketing team.
The work will see Neoco working on several projects every month for the world-renowned arts ... Read more

Lycos up for auction

View Comments View Comments Check out this blog article #neoco #crmtweet this

Posted By Neoco

Thumbnail

Lycos Europe, one of the dominating search giants of the 90s, is now up for auction. Unable to compete with Google’s power, the search engine ran into net losses of EUR 5.9 million for the first quarter this year, according to PaidContent.
Dresdner Kleinwort is now Lycos’ advisor in its bid to find a new strategy ... Read more