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What does Social Media deliver? It can generate new business partnerships, it can generate exposure, it can help you close more sales, it can generate qualified leads, it can increase your search rankings, it can increase your web traffic or registrations… it does the same as practically every other marketing and PR media/channel does. Yet ... Read more

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At a first glance Seth Godin, the author of ‘Tribes’, comes across as an Americanized idealist. His narrative technique resembles that of an evangelist writing sentences which starts with “we need you to lead us” and finishes with an exclamation mark. But Seth somehow manages to melt down my defences and he does convince me ... Read more