Interesting article in Marketing that talks about the slagging match brewing (pun intended) in the coffee world with Costa making the most of a Starbucks spillage (less effective pun also intended). Whilst the recession has stalled maturity in the coffee market, leaders still point to YOY growth of 2% upwards.
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Posted By Benn
Part of the service we provide to our clients are opinion and thought leader articles. After a period of time we make these live for the public. Coming soon is an article about the difference between social networks and online communities – as people often confuse these very different models. In the meantime, enjoy the ... Read more
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Posted By Neoco
After reading Benn’s tweet about mystarbucksidea , I headed over to investigate. The first thing I noticed was that Benn had got the URL wrong – it’s actually http://mystarbucksidea.com/ (with an s after starbuck). The second thing I noticed was that the site, at first glance, looks great! It’s simple, clean and clear. ... Read more