Most people would accept that there can be some overlap between PR and Social CRM, but the problems begin when PR firms try and use the same old strategies they always use in the online domain and expect to get the same results.
PR focuses on getting a message out and achieving the widest possible reach. ... Read more
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Posted By Neoco
In a slight side-step from Neoco’s staple digital-focused posts, I thought I would air a few comments about a campaign that has almost burnt-out the pixels in my brand new TV, owing to the media buyers who seem to have bought all the slots on More 4 as part of this campaign at the minute. ... Read more
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Posted By Benn
Everyone hates spammers. I hate them not because of the spam but because of the measures they force people implement to prevent spam, which in turn forces me to go through aforementioned measures. Pretty much every blog I try and comment on now makes me go through a Captcha word association game but now that’s ... Read more
August 13th 2008 is the day I turn 30. Yeah, it’s been getting me down but the nice thing about a birthday in August is that most of your school friends are older than you – so I get to feel better about turning 30 by watching other people hit it first! It ... Read more
The Office of Fair Trading are sending out fake scam SMS messages to help raise awareness of text scams. The messages aer being sent to young people aged between 18 and 24, as it is estimated that six per cent of all victims of mass-marketed scams each year are aged between 15 and 24.
First of ... Read more