Last week the Neoco team headed out to Zurich to begin filming the first part of a series of VIP winner’s experiences for our pan-European launch of the Sony Tablet. We touched down early Wednesday morning meeting up with our production team and a senior member of Sony then did a little reconnaissance on locations before the ... Read more
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Posted By Neoco
Today’s consumers are savvy, well informed individuals. They know what they like and they have an abundance of resources at their fingers to help them find it. 90% of consumers only spend a quarter of their overall search time for a particular product on the brand’s website.* So it begs the question, where does the ... Read more
Yeah, I know. That title is pretty cool huh? Twitter is catching up as a sales channel but I switch the ‘catching’ with ‘ka-ching’ (the sound of money ringing the tills). I’m certain my talent as a newspaper headline writer is lost in this job. Anyway, the twittering right now is about Sony Vaio generating ... Read more
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Posted By Neoco
We have just delivered a customised version of our new ChatBox application for Sony Ericsson, which enabled their Head of Region CEEMEA and over 400 employees across 104 countries to hold a 60 minute live chat session over the internet and mobile phones.
The chat session had a high engagement rate with Sony Ericsson’s key staff ... Read more