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Posted By Benn
Part of the service we provide to our clients are opinion and thought leader articles. After a period of time we make these live for the public. Coming soon is an article about the difference between social networks and online communities – as people often confuse these very different models. In the meantime, enjoy the ... Read more
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Posted By Neoco
Benn will be at WOM UK’s next Espresso Briefing on Wednesday 30th July from 8.30am until 10.00am. This session will look at how to use social networks and online communities to amplify Word of Mouth, and will be held at One Alfred Place, London, WC1E 7EB.
As a member of WOM UK, Neoco client’s can get ... Read more
The top 5 social networks in the UK (Facebook, Bebo, MySpace, Flickr and Hi5) had a combined total of 38.84 million monthly unique users in April, according to research firm comScore. Yet they have struggled to turn their user popularity into pounds, and recent research by eMarketer has revealed that advertisers will only spend £115m ... Read more
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Posted By Neoco
New research by the Press Complaints Commission has revealed that nine out of ten people in the UK think there should be tighter regulation of information on social networking sites.
The vast majority of participants said they would like sites such as Facebook, Bebo and MySpace to follow specific rules and regulations to help prevent the ... Read more
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Posted By Neoco
A new press release from Gartner has advised retailers not to ignore the increased consumer traffic that social networks are generating.
“Until recently, retailers considered social networks relevant only for the youth market, meaning that many have largely ignored them,” said Hung LeHong, research vice president at Gartner. “However, as social networks expand to embrace ever-wider ... Read more
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Posted By Neoco
A new survey carried out by Ofcom has revealed that more than a quarter of eight to eleven year olds who are online in the UK have a social networking profile – despite sites such as MySpace, Bebo and Facebook having older age limitations. Ofcom says that parents need to keep an eye on what ... Read more
26 year-old IT engineer Fouad Mourtada, has been arrested in Morocco for making a fake Facebook profile. According to FaceReviews, he made a profile page for Prince Moulay Rachid, the younger brother of King Mohammed VI. Although ths profile was only done in jest, like most countries with monarchies, Morocco didn’t like him poking fun ... Read more
It looks like all those acquisitions in the past year paid off. European professional social network Xing is reporting 5 million registered members worldwide, and significant growth in paid subscribers. The strongest growth, in fact, over the entire history of the company. With revenues reaching $28.74 million for the 2007 fiscal year, Xing is ... Read more
Everyone loves a good bit of juicy gossip. Students love gossip more than anyone else. With a timetable that consists of watching Jeremy Kyle, re-using yesterday’s cereal bowl and waiting for Countdown in the afternoon, students have more time to spread the word than most other demographics.
Previously, the future generations of CEOs and McD’s cookers ... Read more