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Posted March 23 2009 By Benn
Interesting article in Marketing that talks about the slagging match brewing (pun intended) in the coffee world with Costa making the most of a Starbucks spillage (less effective pun also intended). Whilst the recession has stalled maturity in the coffee market, leaders still point to YOY growth of 2% upwards.
You can read the whole article ... Read more
As reported in January’s New Media Age, Virgin Atlantic are preparing for the soft launch of their new travel portal “Vtravelled”. According to the article, the community site will aim to recruit 2 million founding members between the soft launch date (end of Feb) and the rollout in June – an ambitious target.
The site ... Read more
Earlier this month Facebook removed a branded application by fast food giant Burger King over fears that it was against their privacy code. But then that’s probably what Burger King wanted, seeing as it has won them global press beyond the capabilities of just a facebook application, not matter how ingenious. The whole affair ... Read more
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Posted October 9 2008 By Benn
Part of the service we provide to our clients are opinion and thought leader articles. After a period of time we make these live for the public. Coming soon is an article about the difference between social networks and online communities – as people often confuse these very different models. In the meantime, enjoy the ... Read more
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Posted July 18 2008 By Laura
Benn will be at WOM UK’s next Espresso Briefing on Wednesday 30th July from 8.30am until 10.00am. This session will look at how to use social networks and online communities to amplify Word of Mouth, and will be held at One Alfred Place, London, WC1E 7EB.
As a member of WOM UK, Neoco client’s can get ... Read more
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Posted June 7 2008 By Laura
The top 5 social networks in the UK (Facebook, Bebo, MySpace, Flickr and Hi5) had a combined total of 38.84 million monthly unique users in April, according to research firm comScore. Yet they have struggled to turn their user popularity into pounds, and recent research by eMarketer has revealed that advertisers will only spend £115m ... Read more
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Posted June 5 2008 By Laura
New research by the Press Complaints Commission has revealed that nine out of ten people in the UK think there should be tighter regulation of information on social networking sites.
The vast majority of participants said they would like sites such as Facebook, Bebo and MySpace to follow specific rules and regulations to help prevent the ... Read more
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Posted May 10 2008 By Laura
A new press release from Gartner has advised retailers not to ignore the increased consumer traffic that social networks are generating.
“Until recently, retailers considered social networks relevant only for the youth market, meaning that many have largely ignored them,” said Hung LeHong, research vice president at Gartner. “However, as social networks expand to embrace ever-wider ... Read more
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Posted April 3 2008 By Laura
A new survey carried out by Ofcom has revealed that more than a quarter of eight to eleven year olds who are online in the UK have a social networking profile – despite sites such as MySpace, Bebo and Facebook having older age limitations. Ofcom says that parents need to keep an eye on what ... Read more
26 year-old IT engineer Fouad Mourtada, has been arrested in Morocco for making a fake Facebook profile. According to FaceReviews, he made a profile page for Prince Moulay Rachid, the younger brother of King Mohammed VI. Although ths profile was only done in jest, like most countries with monarchies, Morocco didn’t like him poking fun ... Read more