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February 7th was the start of Social Media Week – a series of global events where people, content, and conversation around emerging trends in social and mobile get brand and marketing types in a bit of a frenzy. The Neoco team was out in full force, attending and participating in the offline/online conversation plus also ... Read more

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Igor selects websites, apps and cool little bits of tech he finds out and about when he’s not busy eating sushi and noodles. This month he looks at the social media updating tool Sociable.
With so many apps in the iTunes App Store there’s a 99% chance that whatever function you’re looking for has already been ... Read more

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Igor selects websites, apps and cool little bits of tech he finds out and about when he’s not busy eating sushi and noodles. This month he looks at alternative social network Diaspora.
Diaspora launched in early 2010 and began to gather a fair amount of buzz towards the end of the year. It’s not really ready ... Read more

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It’s all about timing…
[youtube=http://www.youtube.com/watch?v=XpOK7EgUZtA]
Today we are going to have a quick example of bandwagon mixing.
Take one spoonful of an existing viral creator, you can choose any of those out there. You might decide on the well known Elf Yourself viral but today I’ve gone with Russell Athletic 80’s maker.
Then add a variable amount of celeb ... Read more

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A search for #iranelection right now will give you a pretty long list of results, in fact in the time I wrote this about 2000 new tweets have appeared. Twitter seems to be the only way that Iranians can communicate at the moment as the government clamps down on most forms of communication.

Twitter is so ... Read more

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Now, for those of you working in London, no doubt you will have had a nightmare getting to work for the last 2 days, but one cheeky chappy, with a passion for tweeting, decided to bring some cheer into people’s journeys by offering a ride on the back of his motorbike.
But Paul’s real motivation behind ... Read more

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The people are waiting  

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For the fourth report in a row, Peter found his face replaced with a title graphic and now regrets dumping the Nielsen graphic designer.
As a founding member and part of the council for the industry body for Word of Mouth (marketing) UK, I manage to get my hands on all manner of interesting gubbins – ... Read more

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Dogs can wear a tag to help their owners make new friends; now pet owners can return the favour by using Dogtree, a social networking site designed especially for dogs.
Australian Dogtree is a free service that aims to help dog owners find playmates and walking friends for their canine companions. To search ... Read more

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Another event we will be attending, the FDG. A monthly staple of ours to chat to like minded folk about developing on Facebook. Again, we will feedback to clients anything interesting that comes out of this. This month doors open at 6 – which gives us more time for Pizza, Beer and that essential banter!
Join ... Read more