It’s that time of the year again when Social Media Week rolls into town. Now in its third year, Social Media Week offers ‘a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.’
Of course, we at Neoco will be flexing our social muscle ... Read more
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Posted By Grace
Google+ has been heralded as the intelligent social network, bridging the gap between Facebook and LinkedIn for brands to maximise their Return On Influence, whilst intuitively communicating with followers.
With over 40 million users already signed up, compared to Zuckenberg’s 800 million, in Google+ Improvements for Brand Pages: What are they? What do they mean for your business?, we explored ... Read more
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Posted By Grace
As far as 2011 round-ups go, we’ve seen a fair few winners and losers in social media, as well as more ‘what’s hot for 2012’ lists than we have friends on Facebook (well, nearly). But what these end of year round-ups do present however is some interesting facts on where the social and creative technology ... Read more
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Posted By Grace
Like a modern day treasure hunt, scavenger hunts are made up of a series of clues that players collect either by scanning QR barcodes or checking-in to locations. Connecting real world objects with digital applications and content, brands are using scavenger hunts to tap into gamification – as one of the biggest trends in digital ... Read more
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Posted By Grace
Yes, that’s pretty simplistic, but a study by comScore posted today has revealed some interesting stats on the global adoption rates of Facebook and where it’s headed that are well worth paying attention to.
The startling statistic is that social networking – with Facebook as the leader – is growing at an alarming pace. As of ... Read more
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Posted By Grace
AYTM Market Research surveyed 2,000 Internet users, randomly chosen from an online panel about their behaviour towards brands on social networking sites.
Presented in a pleasing infographic, the research reveals some interesting statistics useful to incorporate into brand marketing strategies for social media. However it does over-simplify results, not considering the overall implications that different brands will ... Read more
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Posted By Grace
Coined by global research organisation Gartner, Hype Cycles are an annual maturity report detailing key emerging technology concepts and players to watch out for across various business sectors.
Characterising the hype and over-enthusiasm surrounding new technology, Hype Cycles aim to graphically display the adoption, maturity and social application of emerging trends and concepts.
Why pay attention?
Tracking a path ... Read more
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Posted By Grace
Managing your social profile, responding to tweets and monitoring the wider twittersphere are considerations that come with the territory. Here’s our top 10 Twitter tools to make your on-line work/social life more effective. Use these tools to make Twitter work for you:
1) TweetDeck:
If you need to manage multiple Twitter accounts, regularly run keyword searches and ... Read more
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Posted By GraceAsos to debut one-off Skype style sessions | News | Drapers
@ASOS reviewed your #styleSOS sesh! Had a really fun time talking to your stylists and will be making a purchase.
As a brand truly maximising the opportunities of social media and multi channel marketing, online retailer ASOS’s latest campaign offered customers a 15 minute Style Session via Skype.
Highlighting the importance of innovative multi-channel retailing in today’s highly competitive and continually switched on retail marketplace, the initiative using Skype was a UK first.
Stylists were on hand to give advice and ... Read more
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Posted By Grace
With over 40 million users already signed up – compared to Facebook’s 800 million – Google are attempting to entice brands away from Zuckenberg’s network by integrating a series of updated features for brands. Giving community managers the chance to boost their social reach within their fans/followers/friends, Google begin their quest to link search with ... Read more
