• My-retailmedia

    November 24, 2011 9:46:11 PM EST

  • Asos to debut one-off Skype style sessions | News | Drapers

    2 days ago … Asos will tonight debut online style sessions via Skype giving users the chance to get fashion help in the comfort of th…
    Drapersonline
  • Here’s what the customers said…
  • “
    Did anyone Skype with @ASOS last night for a one-off Skype Styling Session?? Amazing idea.

    1883 Magazine

    November 24, 2011 10:15:06 AM EST

  • “
    This whole #StyleSOS thing @Asos are doing is genius!

    Take your pixel

    November 23, 2011 7:38:55 PM EST

  • “
    Thanks for my #stylesos @ASOS I am now SHOPPING! #paydayonfriday

    Christy Whitton

    November 23, 2011 6:36:55 PM EST

  • “
    I think I’m getting too excited and bombarding my #styleSOS stylist with questions. Will try and calm myself.

    Stephy Ireland

    November 23, 2011 4:37:24 PM EST

  • A snapshot of the live chat in action. The interaction and engagement between brand and consumer  as a two way dialogue highlighted new products and ways of wearing clothes to customers, adding real value to the service.

  • RT @ASOS: Style advice in action >> RT @marinalouca: I am TOTALLY loving my #styleSOS on Skype with @ASOS right now! http://lockerz.com/s/158776152

    Vassiliki Emiri ✞

    November 23, 2011 4:16:21 PM EST

  • “
    @ASOS I definitely think it is such a fab idea to have #stylesos &already can’t wait for another! Every girls dream to have a stylists help

    Marina

    November 23, 2011 6:30:39 PM EST

  • “
    Please RT :) @ASOS reviewed your #styleSOS sesh! Had a really fun time talking to your stylists and will be making a purchase.

    Emily Gibson

    November 23, 2011 6:18:48 PM EST

  • By retweeting key responses and asking questions of followers about their experience with the service, ASOS gathered key learns from the promotion with insights into how to best improve next time.
  • “
    @CuriouslyEmily So glad you enjoyed it. Should we make this a regular thing? #styleSOS

    asos.com

    November 23, 2011 6:30:25 PM EST

  • “
    Oh flippin’eck. Registered for one of those ASOS skype appointments, then went to the cinema, got home and realised I got one and missed it!

    Gemma Styles

    November 23, 2011 6:39:05 PM EST

  • After the Style SOS consultation, stylists picked out items for customers who went onto purchase, converting browsers into buyers as well as kudos for the brand.
  • “
    Can’t wait to get ordering my pieces that were picked out for me! I shall get posting on this very soon & show you all.. #stylesos @ASOS

    Marina

    November 23, 2011 6:23:51 PM EST

  • RT @angelascanlon : Great idea! @ASOS team up with Skype this Wednesday to offer free style advice http://t.co/7Twj8Q0V

    closetandbeyond

    November 24, 2011 6:59:06 AM EST

  • “
    @ASOS style advisor was amazing! Picked out a dress for party season! ASOS is my favourite place to shop! #styleSOS

    Bhavna

    November 23, 2011 6:19:44 PM EST

  • Tweeters sang ASOS’s praises as a result of the initiative, an example of social CRM at its finest. Let’s see who’s next to get innovative with multi-platform retailing. In the wake of 40% drop in profits announced this week, my money’s on Topshop and Arcadia…
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    As a brand truly maximising the opportunities of social media and multi channel marketing, online retailer ASOS’s latest campaign offered customers a 15 minute Style Session via Skype.

    Highlighting the importance of innovative multi-channel retailing in today’s highly competitive and continually switched on retail marketplace, the initiative using Skype was a UK first.

    Stylists were on hand to give advice and ... Read more

    Occupy London Stock Exchange: How Social Media is Spreading the Word

    View Comments View Comments Check out this blog article #neoco #crmtweet this

    Posted By Grace

    With occupations of Dublin’s Dame Street and planned rallies is Spain and Germany #OccupyTogether and #globaldemocracy tags have spread to draw together the reaction to democratic control over banks worldwide.

    The movement is stretching across all social networks. On Tumblr members of the public have been detailing their reasons for supporting the cause via We Are the 99 Percent. On Instagram the #occupy tag pulls together images from the global occupations in Wall Street, The Hague, Sydney and Venice.

    Malcolm Gladwell of The New Yorker wrote on 4th October, “Facebook activism succeeds not by motivating people to make a real sacrifice but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice”. But with such enthusiasm and dedication to a cause held in such high regard by so many left in dire straights by the restrictions of financial austerity, the spread of social activism by Facebook and Twitter signals a new generation of people actually taking to the streets and making their virtual voices heard in the real world.

    With live blogging and tweeting of events as they happen from the occupation, follow #OccupyLSX for updates from the front line of the protest.

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    The focus on Wall Street’s role in the global banking crisis has switched to London this week as protesters plan to occupy the London Stock Exchange from midday Saturday. A middle finger up to the global financial corporations after a year of economic discontent, the Occupy London Stock Exchange site has been set up to ... Read more

    Tracking ROI for social media

    View Comments View Comments Check out this blog article #neoco #crmtweet this

    Posted By Grace

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    Social Media is the digital generation’s advertising outlet of choice, boasting minimised overheads and maximum reach. In a world of smart-phones and increased WI-FI capabilities the term “continuous partial attention” describes the way users rarely logout of social media accounts. Continuously plugged in, this stream of data increases chances for engagement and opportunities to see ... Read more

    LinkedIn No.1

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    Posted By Neoco

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    What’s the most important social network? Facebook? Twitter? Well no, according to the guys over at Performics, it’s LinkedIn. Results from their new study “S-Net (The Impact of Social Media)”, show that 59% of respondents said it is more important to have a LinkedIn account than any other social network. And that number is on ... Read more

    YouTube's top 10 brands

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    Posted By Neoco

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    Ahead of the upcoming Social Media Influence conference (to be held on 4th June in London) the following YouTube Corporate Top 10 list has been compiled – comprising of videos which appear within the first 10 results in a search of the company name. Each one has been viewed over 1 million times and generated ... Read more