AYTM Market Research surveyed 2,000 Internet users, randomly chosen from an online panel about their behaviour towards brands on social networking sites.
Presented in a pleasing infographic, the research reveals some interesting statistics useful to incorporate into brand marketing strategies for social media. However it does over-simplify results, not considering the overall implications that different brands will ... Read more
Coined by global research organisation Gartner, Hype Cycles are an annual maturity report detailing key emerging technology concepts and players to watch out for across various business sectors.
Characterising the hype and over-enthusiasm surrounding new technology, Hype Cycles aim to graphically display the adoption, maturity and social application of emerging trends and concepts.
Why pay attention?
Tracking a path ... Read more
November 22, 2011 8:04:04 AM EST
November 24, 2011 9:46:11 PM EST
Asos to debut one-off Skype style sessions | News | Drapers
2 days ago … Asos will tonight debut online style sessions via Skype giving users the chance to get fashion help in the comfort of th…
Here’s what the customers said…
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Did anyone Skype with @ASOS last night for a one-off Skype Styling Session?? Amazing idea.
November 24, 2011 10:15:06 AM EST
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This whole #StyleSOS thing @Asos are doing is genius!
November 23, 2011 7:38:55 PM EST
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Thanks for my #stylesos @ASOS I am now SHOPPING! #paydayonfriday
November 23, 2011 6:36:55 PM EST
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I think I’m getting too excited and bombarding my #styleSOS stylist with questions. Will try and calm myself.
November 23, 2011 4:37:24 PM EST
A snapshot of the live chat in action. The interaction and engagement between brand and consumer as a two way dialogue highlighted new products and ways of wearing clothes to customers, adding real value to the service.
RT @ASOS: Style advice in action >> RT @marinalouca: I am TOTALLY loving my #styleSOS on Skype with @ASOS right now! http://lockerz.com/s/158776152
November 23, 2011 4:16:21 PM EST
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@ASOS I definitely think it is such a fab idea to have #stylesos &already can’t wait for another! Every girls dream to have a stylists help
November 23, 2011 6:30:39 PM EST
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Please RT
@ASOS reviewed your #styleSOS sesh! Had a really fun time talking to your stylists and will be making a purchase.
November 23, 2011 6:18:48 PM EST
By retweeting key responses and asking questions of followers about their experience with the service, ASOS gathered key learns from the promotion with insights into how to best improve next time.
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@CuriouslyEmily So glad you enjoyed it. Should we make this a regular thing? #styleSOS
November 23, 2011 6:30:25 PM EST
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Oh flippin’eck. Registered for one of those ASOS skype appointments, then went to the cinema, got home and realised I got one and missed it!
November 23, 2011 6:39:05 PM EST
After the Style SOS consultation, stylists picked out items for customers who went onto purchase, converting browsers into buyers as well as kudos for the brand.
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Can’t wait to get ordering my pieces that were picked out for me! I shall get posting on this very soon & show you all.. #stylesos @ASOS
November 23, 2011 6:23:51 PM EST
RT @angelascanlon : Great idea! @ASOS team up with Skype this Wednesday to offer free style advice http://t.co/7Twj8Q0V
November 24, 2011 6:59:06 AM EST
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@ASOS style advisor was amazing! Picked out a dress for party season! ASOS is my favourite place to shop! #styleSOS
November 23, 2011 6:19:44 PM EST
Tweeters sang ASOS’s praises as a result of the initiative, an example of social CRM at its finest. Let’s see who’s next to get innovative with multi-platform retailing. In the wake of 40% drop in profits announced this week, my money’s on Topshop and Arcadia…
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As a brand truly maximising the opportunities of social media and multi channel marketing, online retailer ASOS’s latest campaign offered customers a 15 minute Style Session via Skype.
Highlighting the importance of innovative multi-channel retailing in today’s highly competitive and continually switched on retail marketplace, the initiative using Skype was a UK first.
Stylists were on hand to give advice and ... Read more
