• My-retailmedia

    November 24, 2011 9:46:11 PM EST

  • Asos to debut one-off Skype style sessions | News | Drapers

    2 days ago … Asos will tonight debut online style sessions via Skype giving users the chance to get fashion help in the comfort of th…
    Drapersonline
  • Here’s what the customers said…
  • “
    Did anyone Skype with @ASOS last night for a one-off Skype Styling Session?? Amazing idea.

    1883 Magazine

    November 24, 2011 10:15:06 AM EST

  • “
    This whole #StyleSOS thing @Asos are doing is genius!

    Take your pixel

    November 23, 2011 7:38:55 PM EST

  • “
    Thanks for my #stylesos @ASOS I am now SHOPPING! #paydayonfriday

    Christy Whitton

    November 23, 2011 6:36:55 PM EST

  • “
    I think I’m getting too excited and bombarding my #styleSOS stylist with questions. Will try and calm myself.

    Stephy Ireland

    November 23, 2011 4:37:24 PM EST

  • A snapshot of the live chat in action. The interaction and engagement between brand and consumer  as a two way dialogue highlighted new products and ways of wearing clothes to customers, adding real value to the service.

  • RT @ASOS: Style advice in action >> RT @marinalouca: I am TOTALLY loving my #styleSOS on Skype with @ASOS right now! http://lockerz.com/s/158776152

    Vassiliki Emiri ✞

    November 23, 2011 4:16:21 PM EST

  • “
    @ASOS I definitely think it is such a fab idea to have #stylesos &already can’t wait for another! Every girls dream to have a stylists help

    Marina

    November 23, 2011 6:30:39 PM EST

  • “
    Please RT :) @ASOS reviewed your #styleSOS sesh! Had a really fun time talking to your stylists and will be making a purchase.

    Emily Gibson

    November 23, 2011 6:18:48 PM EST

  • By retweeting key responses and asking questions of followers about their experience with the service, ASOS gathered key learns from the promotion with insights into how to best improve next time.
  • “
    @CuriouslyEmily So glad you enjoyed it. Should we make this a regular thing? #styleSOS

    asos.com

    November 23, 2011 6:30:25 PM EST

  • “
    Oh flippin’eck. Registered for one of those ASOS skype appointments, then went to the cinema, got home and realised I got one and missed it!

    Gemma Styles

    November 23, 2011 6:39:05 PM EST

  • After the Style SOS consultation, stylists picked out items for customers who went onto purchase, converting browsers into buyers as well as kudos for the brand.
  • “
    Can’t wait to get ordering my pieces that were picked out for me! I shall get posting on this very soon & show you all.. #stylesos @ASOS

    Marina

    November 23, 2011 6:23:51 PM EST

  • RT @angelascanlon : Great idea! @ASOS team up with Skype this Wednesday to offer free style advice http://t.co/7Twj8Q0V

    closetandbeyond

    November 24, 2011 6:59:06 AM EST

  • “
    @ASOS style advisor was amazing! Picked out a dress for party season! ASOS is my favourite place to shop! #styleSOS

    Bhavna

    November 23, 2011 6:19:44 PM EST

  • Tweeters sang ASOS’s praises as a result of the initiative, an example of social CRM at its finest. Let’s see who’s next to get innovative with multi-platform retailing. In the wake of 40% drop in profits announced this week, my money’s on Topshop and Arcadia…
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    As a brand truly maximising the opportunities of social media and multi channel marketing, online retailer ASOS’s latest campaign offered customers a 15 minute Style Session via Skype.

    Highlighting the importance of innovative multi-channel retailing in today’s highly competitive and continually switched on retail marketplace, the initiative using Skype was a UK first.

    Stylists were on hand to give advice and ... Read more

    Aaron’s pick of the tweets: November 2010

    View Comments View Comments Check out this blog article #neoco #crmtweet this

    Posted By Neoco

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    Over the last week the days seem to start getting dark far too quickly – however, it seems that for some social companies the days are getting even darker still… With the announcement of new Facebook deals and the rise of its checking-in application Facebook Places many are questioning the future existence and relevance of ... Read more

    Pick of the tweets

    View Comments View Comments Check out this blog article #neoco #crmtweet this

    Posted By Neoco
    Hopefully you already follow us on Twitter (@neoco) but we appreciate how busy you are so I’ve selected some of the most important tweets from our account this month with a bit of background.

    Twitter top tweets from Neoco

    Twitter top tweets from Neoco

    Neoco has been very active over the last few weeks. Our client Ubisoft released Just Dance 2 which went straight to number one, just as they released the mobile game for Katy Perry’s new single which happens to feature on the game. We also helped out with their disco bus campaign, providing mobile Facebook updates from the bus. Clearwire’s new 4G hotspot would have come in handy that day.

    Meanwhile Facebook was partnering with Bing and Skype. The latter deal will now open up a whole new way to engage with individuals through the social networking powerhouse. The question is how are brands going to take advantage of this? Facebook/Skype apps maybe?

    Here’s my round-up of the top tweets from Neoco:

    1.How the fashion industry is using digital tools to increase ROI – http://on.mash.to/a5s2jv

    2.We are sponsors of the BIMA Social Media award in November.

    3.Puck Yeah: Clearwire’s 4G hotspot can replace broadband http://bit.ly/9sOpkl – Could make Social CRM engagements on the road much easier.

    4.How social search will transform the SEO industry: http://on.mash.to/aILWhJ

    5.See film differently – Turning the camera on locations http://bit.ly/dc6NQN – new VW campaign

    6.How Republicans are using social media to win mid-term elections | Fast Company – http://bit.ly/aRcdyV

    7. Mobile game debut for Katy Perry track http://bit.ly/aveDBU – same track as Just Dance 2 (our client) DLC

    8. We think there’s huge potential for new app Instragram and 100k user in one week is proof. Can brands take advantage? http://bit.ly/bSAfI8

    9. According to reports, Facebook is trying to work out a deal to integrate Skype’s Internet phone service into the social network’s site.

    10. Check out our run down of the best of the week: http://bit.ly/bA7ywO

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    Hopefully you already follow us on Twitter (@neoco) but we appreciate how busy you are so I’ve selected some of the most important tweets from our account this month with a bit of background.
    Neoco has been very active over the last few weeks. Our client Ubisoft released Just Dance 2 which went straight to ... Read more

    Reports show Skype is making money

    View Comments View Comments Check out this blog article #neoco #crmtweet this

    Posted By Neoco

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    The latest earnings report from eBay shows that Skype is now making money! For those of you that are unaware, eBay bought Skype for about $4bn a few years ago when Skype were losing money – and everyone thought it was way overpriced. However, opinions may now be changing, as a result of this announcement:
    “Skype ... Read more