Whenever we are presented with an opportunity to revolutionise our business, we are tempted to jump in headfirst before fully understanding what opportunities are available and how best to maximize them. A perfect example of this is how the Internet has impacted marketing. Companies have been so overcome by the ... Read more
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Posted By Neoco
Today’s consumers are savvy, well informed individuals. They know what they like and they have an abundance of resources at their fingers to help them find it. 90% of consumers only spend a quarter of their overall search time for a particular product on the brand’s website.* So it begs the question, where does the ... Read more
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Posted By Benn
It’s official. We are in a recession. So in this time of crisis, where the latest news announcements can make a massive difference to the UK consumer, what are they searching for? News on Banking Crisis? Recession? Debt? Switching Suppliers?… or Holidays?
Yes, it appears that when the sh*t hits the fan we all decide to ... Read more
It is generally agreed that when we potter over to Google, hunting for enormously exciting topics to read about, we want it to return the best results possible for a search. But who or what should decide what those “best” results are? Option one – is a machine. Since its conception in 1998, Google has ... Read more
This Thursday, the internet’s regulators will vote and ultimately decide whether the strict rules on top level domain names, such as .com or .uk, can finally be relaxed.
If the plans are agreed, it will have a huge impact on the address system, as companies will be allowed to turn their brands into domain names. The ... Read more