There’s no question that when it comes to Social CRM and accurately measuring the success of all your online activities some metrics are essential and some are entirely misleading. It can be hard sometimes trying to explain this to clients whose starting point is that they want to get 100,000 fans on Facebook or 50,000 ... Read more
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Posted By Benn
A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.
When you ... Read more
Yeah, I know. That title is pretty cool huh? Twitter is catching up as a sales channel but I switch the ‘catching’ with ‘ka-ching’ (the sound of money ringing the tills). I’m certain my talent as a newspaper headline writer is lost in this job. Anyway, the twittering right now is about Sony Vaio generating ... Read more
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Posted By Benn
Check out the new Monty Python YouTube channel. After years of fighting to have their stuff taken down on YouTube, they’ve gone and released all of their work on YouTube for free! So what’s the catch? I’ll let them tell you:
“We’re letting you see absolutely everything for free. So there! But we want something in ... Read more
As I sit here endlessly typing different search criteria into Google hoping that I will find some little gem that I have never stumbled on before, I can’t help feeling a little frustrated. As much as I can appreciate it is not nearly as interesting as any subject matter that Carrie Bradshaw would be chatting ... Read more