Google+ Improvements for Brand Pages: What are they? What do they mean for your business?

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Posted By Grace

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With over 40 million users already signed up – compared to Facebook’s 800 million – Google are attempting to entice brands away from Zuckenberg’s network by integrating a series of updated features for brands. Giving community managers the chance to boost their social reach within their fans/followers/friends, Google begin their quest to link search with ... Read more

Tracking ROI for social media

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Posted By Grace

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Social Media is the digital generation’s advertising outlet of choice, boasting minimised overheads and maximum reach. In a world of smart-phones and increased WI-FI capabilities the term “continuous partial attention” describes the way users rarely logout of social media accounts. Continuously plugged in, this stream of data increases chances for engagement and opportunities to see ... Read more

Bloggers add more value than you know

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Posted By Benn

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A lot of people talk about blogger outreach but what does it mean and how does it add value? Here’s an overview of what it involves, what you should expect and some tips on how to get the best results.
At its simplest level blogger outreach is the integration of blogger relationships into a Social CRM ... Read more

Fail to plan your social campaign – plan to fail

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Posted By Benn

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A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.
When you ... Read more

Top tips for starting Social Media

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Posted By Benn

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What does Social Media deliver? It can generate new business partnerships, it can generate exposure, it can help you close more sales, it can generate qualified leads, it can increase your search rankings, it can increase your web traffic or registrations… it does the same as practically every other marketing and PR media/channel does. Yet ... Read more

What is your SM-ROI?

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Posted By Neoco

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Social Media, like most industries of today, is experiencing an increasing pressure for metrics and deliverables upon project completion. It is interesting to meet up and chat about how others do it. Measurement Camp is a public project that is open for anybody and which bring together quite a diverse group of people to discuss ... Read more