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In a slight side-step from Neoco’s staple digital-focused posts, I thought I would air a few comments about a campaign that has almost burnt-out the pixels in my brand new TV, owing to the media buyers who seem to have bought all the slots on More 4 as part of this campaign at the minute. ... Read more

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Wow, everyone’s out with their review of the new Nexus handset and how it stacks up as the latest iPhone killer… So here I am to add my own review:
What a load of sh*t. A real missed opportunity for Google to move the market forwards but instead they just release a ‘me too’ product. Yeah, ... Read more

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This week, Neoco attended a WOMUK Expresso Briefing about why marketing should now be aimed at finding and engaging the “adfluentials”. The starting point of the discussion was a consideration of effective marketing in an environment where the brand-consumer relationship is increasingly complex. For one thing people are discerning between products and services with reference ... Read more

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Whilst looking for somewhere to live in London (that offers more than one bedroom for less than £1 million pounds and therefore is affordable on the income of someone who doesn’t own an Arab state’s oil reserves) I recently stumbled upon probably the best property website – Nestoria.
Nestoria is a website along the same lines ... Read more

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If you were not fortunate enough to catch the aptly named “life after people” on TV last night you are in luck. I have compiled an accurate summary of the program in the following bullet-point list.

no people
lots of plants
buildings will fall down eventually
there may be animals in places that there aren’t now; eg: in the ... Read more

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STARTUP DETAILS:
Company Name: Phone.com
Company Website: http://www.phone.com
20 word description: Phone.com offers cool new communications services, with a special focus on the infrastructure and budget needs of small businesses and households.
CEO’s 100 word description: Phone.com offers innovative and affordable communications services. Winner of the 2007 Internet Telephony Product of the Year award, Phone.com Virtual Office ... Read more