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Posted By Benn
A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.
When you ... Read more
Social Media, like most industries of today, is experiencing an increasing pressure for metrics and deliverables upon project completion. It is interesting to meet up and chat about how others do it. Measurement Camp is a public project that is open for anybody and which bring together quite a diverse group of people to discuss ... Read more
This article was flagged up by Jim Sterne’s twitter: http://www.wdfm.com/marketing-tips/jim-sterne.php
It’s a really nice and simple ‘top 10′ list of things that you must measure on your website.
The key advice from the article is that investing more in your website without measuring how well it’s working is simply gambling’. You should ‘Set goals. Make changes. Track ... Read more
According to WSJ, Adobe are going to develop Flash for the iPhone. And they’re not just going to use the existing Flash Lite – they’re going to develop a new version (or tweak the existing one) especially for the iPhone.
Adobe’s CEO, Shantanu Narayen had said: “We believe Flash is synonymous with the Internet experience, ... Read more