This week has just been about moving house for me but between boxes I’ve found time to catch up on a few articles that are worth a read.
According to Econsultancy’s latest Social Media and Online PR Report, 76% of companies don’t have an ROI figure for their social media spend. This means that – shockingly – fewer than 1 in 4 companies actually know when their social media activities have been worth the money they’ve spent on them. Even more amazingly, only 7% of firms actively integrate their television and radio campaigns with their social media activities.
Companies cannot control what their customers say about them online because in the vast expanse of the Internet the customer is most definitely king. To avoid tantrums and cases like
It’s amazing to see how the launch of Facebook Places in the UK has taken the wind out of Foursquare’s sails within a matter of weeks. At this stage it seems as if the majority of British people who might possibly be interested in using the features offered by Foursquare are just waiting for Places to develop new functionality.
Celebrity endorsements have been used to market brands for literally centuries and whilst it’s clear they do have a power over the consumer, it’s often been hard to see the exact power they have increasing sales. One of the benefits of celebrities on social media is that we can actually track their influence and how it impacts the sentiment and following of a relevant brand.
Thanks mainly to Apple and their squabble with Adobe, there is a lot of talk at the moment about HTML5 and the future of the web. We have been told that HTML5 is the future of video on the web, and a quick google search will bring up a ton of examples of the cool stuff you can do.
During my working day (and beyond), I get a lot of people asking me “what is the next big thing in Social Media/ Networking?”. One trend that seems to be developing right now is the process of ‘narrowcasting‘. Narrowcasting is exactly what is sounds like, the idea of reaching a narrower group of people. Social media has done broadcasting. Everyone on Facebook has more ‘friends’ than they have ‘actual’ friends or LinkedIn connections than are really tried and trusted business contacts. There was that mad rush or as we call it the ‘Pokemon‘ phase (Pokemon tagline is “Gotta catch em all!” and set players the challenge of collecting all Pokemon).
