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Coined by global research organisation Gartner, Hype Cycles are an annual maturity report detailing key emerging technology concepts and players to watch out for across various business sectors.
Characterising the hype and over-enthusiasm surrounding new technology, Hype Cycles aim to graphically display the adoption, maturity and social application of emerging trends and concepts.

Why pay attention?
Tracking a path ... Read more

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As a part of my duties as an intern at Neoco, I was invited to attend the fabulously techie Internet World exhibition at Earls Court last week. After coming to terms with the sheer size of the show and the huge number of exhibitions stands surrounding me, I collected my “info bag” and began to ... Read more

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I’ve just stumbled across a really interesting article on the BBC News Technology site, which looks at how mobile technology is touching almost every aspect of the non-profit world in developing countries. Mobile phones and mobile services are facilitating human health care, nature and wildlife conservation, research and education.
The article really shows how developments in ... Read more

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New data published by ComScore shows that Facebook has overtaken MySpace in terms of global unique users.
In May 2008, Facebook had 123.9m unique users, compared to MySpace’s 114.6m. Over the past year, Facebook’s unique users grew by 162%, whereas MySpace only grew by 5% during the same period.

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The latest research compiled by IAB Europe and analyzed by Pricewaterhouse Coopers has shown that European online ad spend has grown by 40% over the past year, reaching €11.2bn/£8.9bn (from €7.2bn/£5.7bn)
Predictably, the UK, Germany and France were the key markets – accounting for two-thirds of the spend. However, other markets are growing significantly – Greece ... Read more

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New research by the Advertising Association and the World Advertising Research Centre (WARC) has shown that the total online ad spend in the UK reached a record high of £3bn for the first time over the last year.
Online now accounts for 16% of the total UK advertising market, growing 39.5% last year and remaining the ... Read more

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New research by the IPA has shown that almost a third of people between the age of 15 to 25 have watched TV via the internet. And around 18% of people aged between 25 and 64 (a very broad ‘old people’ category or what?!) had too.
The IPA Touchpoints report surveyed over 5,000 people and ... Read more

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New research by the Press Complaints Commission has revealed that nine out of ten people in the UK think there should be tighter regulation of information on social networking sites.
The vast majority of participants said they would like sites such as Facebook, Bebo and MySpace to follow specific rules and regulations to help prevent the ... Read more

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A new survey carried out by Ofcom has revealed that more than a quarter of eight to eleven year olds who are online in the UK have a social networking profile – despite sites such as MySpace, Bebo and Facebook having older age limitations. Ofcom says that parents need to keep an eye on what ... Read more

Tony Speakman, regional manager northern Europe at FileMaker, has stated: “The generation of people coming into the workplace now have had technology round them all of their lives, so whether it’s Facebook or whether it’s MSN or what it might be it’s second nature to them …” “[To a parent it may seem as though] they seem to waste so much time on these social networking sites but actually what this means when they’re put in front of technology in a business sense they’re in no way intimidated by it and it is second nature to them.” Speakman also said that the “much more positive attitude to IT” of these education leavers is good news for business, adding they are “not there to kill things [IT systems]“.

He warned that businesses are failing to make the most of this innate love of technology: “We’ve all got email and we’ve all got access to the internet and so we probably tend to think we’re completely up to date. But what we’ve tended to do in many businesses is we’ve automated a paper process rather than necessarily look at the capability of the technology that you have and ask if there are even more efficient ways to use it”. To overcome this, businesses should consider doing a skills audit of new recruits and updating job responsibilities to ensure roles are aligned with skills. Speakman said: “If you audit the technology that you’ve already invested in, audit the people that you’ve got and the skills that they have then you could really start to drive some additional productivity improvements – and that goes straight to the bottom line of any business.”

However, the research also found that there is reluctance among businesses to invest in training for graduates and school leavers. Only 12% of respondents had received some formal training at work, while 49% said they had had to make do with on-the-job or unstructured training. Speakman said: “We have a culture that does not invest in training. And it is a cost-related thing in my opinion but that is probably a false economy.” He added: “Companies that are using technology to make themselves efficient, to make themselves responsive, to cut costs and control costs will ultimately be the more successful organisations – so technology will be a significant driver so what we’re saying is let’s make sure we’re using the skills of the people we’re employing.”Businesses have a responsibility to drive IT skills forward as “education very much looks to business” when it comes to setting the curriculum, he said. “If we as businesses up the ante then education will follow,” he added.

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New research, commissioned by database software company FileMaker, has found that the IT skills of “generation Facebook” are being wasted at work. 1,000 people who have left full-time education within the last three years were surveyed, and it was found that they generally have a strong confidence in their IT skills, but the organisations they ... Read more