According to Econsultancy’s latest Social Media and Online PR Report, 76% of companies don’t have an ROI figure for their social media spend. This means that – shockingly – fewer than 1 in 4 companies actually know when their social media activities have been worth the money they’ve spent on them. ... Read more
The Guardian and Observer have just released some insight from their latest Word of Mouth study. It’s good in covering established points and exposing a powerful marketing channel to a new audience. Below is info on Weak Ties but there is more at the main website here.
Weak Ties (in Word of Mouth)
Word of mouth spreads ... Read more
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Posted By Benn
For the fourth report in a row, Peter found his face replaced with a title graphic and now regrets dumping the Nielsen graphic designer.
As a founding member and part of the council for the industry body for Word of Mouth (marketing) UK, I manage to get my hands on all manner of interesting gubbins – ... Read more
A Marketing article from last week covered the new Deloitte report on media influencer on consumers. Unsurprisingly TV is listed as the most influential media for consumers. Even less surprising are the old school media people scoffing at online ‘scraping in’ at third place – after magazines. The sad fact is that a lot of ... Read more
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Posted By Benn
http://ping.fm/xqAZ5 – an interesting report by Immediate Future (hi Katy) about the impact of online conversation on the Interbrand Top 100 global brand survey. This compliments Neoco’s new service of online conversation monitoring.
It is increasingly clear that the level of a brand’s engagement with the ever growing online community is beginning to have a direct ... Read more
New research by the IPA has shown that almost a third of people between the age of 15 to 25 have watched TV via the internet. And around 18% of people aged between 25 and 64 (a very broad ‘old people’ category or what?!) had too.
The IPA Touchpoints report surveyed over 5,000 people and ... Read more
The latest earnings report from eBay shows that Skype is now making money! For those of you that are unaware, eBay bought Skype for about $4bn a few years ago when Skype were losing money – and everyone thought it was way overpriced. However, opinions may now be changing, as a result of this announcement:
“Skype ... Read more
The BBC redesign seems to be pushing ahead, and extending to other areas of the site (other than just the homepage which has been running the new version for a couple of weeks now).
Today I was pleasantly surprised when viewing a sports article; partly because it’s amusing to see how optimistic Kevin Keegan can be ... Read more