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Posted By Benn
A significant number of brands and some PR agencies are still essentially ignoring the relationship aspect of Social CRM. By persisting in only using social media as a PR broadcast medium, they are failing to benefit from the huge opportunity to build direct relationships.
If your brand is only ever talking at its customers, without listening ... Read more
Too many brands still react heavy-handedly when faced with online criticism or PR failures, and all too often they end up adding fuel to the fire. Bad news travels fast – faster still online – and online audiences can be quick to turn against brands when they come out on the offensive, guns blazing and ... Read more
A lot of people talk about blogger outreach but what does it mean and how does it add value? Here’s an overview of what it involves, what you should expect and some tips on how to get the best results.
At its simplest level blogger outreach is the integration of blogger relationships into a Social CRM ... Read more
Most people would accept that there can be some overlap between PR and Social CRM, but the problems begin when PR firms try and use the same old strategies they always use in the online domain and expect to get the same results.
PR focuses on getting a message out and achieving the widest possible reach. ... Read more
Our Fashion Friday events for Topman are fast becoming the place to be (last Friday of each month). This month was even more special as Topman launched the second instalment of their rock’n’roll inspired AAA (Access All Areas) line. The Neoco team partied it up at Topman’s flagship store in Oxford Circus last Friday where ... Read more
If you are up to speed with our agency tweeting (if not, please explain why – ed) then you’ll know we applied for and were accepted in to the IPA! Hooray. Well, it looks like the IPA were proud to have us and Brand Republic obliged with some press coverage. You can read the article ... Read more
Following on from our previous post regarding Benn Achilleas in Revolution article about iPhone apps, please see pics. Signed copies of magazine available
We’ll post here when published but a quick heads-up that Benn Achilleas just took part in a Revolution article regarding iPhone apps.
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Posted By Benn
http://ping.fm/xqAZ5 – an interesting report by Immediate Future (hi Katy) about the impact of online conversation on the Interbrand Top 100 global brand survey. This compliments Neoco’s new service of online conversation monitoring.
It is increasingly clear that the level of a brand’s engagement with the ever growing online community is beginning to have a direct ... Read more
http://ping.fm/fNXco – we are now offering a selection of digital marketing workshops and seminars to clients (brands and other agencies).
We often get clients asking us about all these different channels and the best way to communicate across them. Good news is that we are going to start running workshops and training days to ... Read more