Pepsi have announced that for the first time in 23 years they will not be broadcasting a television advert during the Super Bowl. Instead the company have decided to spend $20m on funding a series of social-media driven community grant campaign.
Find out more at the Pepsi Refresh Project.
The other week I was fortunate enough to get an audience with Jonathan Mildenhall, Vice President Global Advertising & Creative Excellence, Coca-Cola to find out more about what Coke have been up to and what’s this ‘trans-media storytelling’ he keeps chirping on about.
You should have already seen the last few years of Coke’s activity; from ... Read more
Ahead of the upcoming Social Media Influence conference (to be held on 4th June in London) the following YouTube Corporate Top 10 list has been compiled – comprising of videos which appear within the first 10 results in a search of the company name. Each one has been viewed over 1 million times and generated ... Read more