Fashion and digital – a match made in heaven!

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Posted By Neoco

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We are facing an exciting year for the fashion industry. It seems that brands are (finally) fully embracing the digital sphere and online has become a vital ingredient in the marketing mix of most high street retailers. The most important driving force behind this is of course the behaviour of us, the consumers. It is ... Read more

Yahoo! and Microsoft acquisition talks finally come to an end…

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Posted By Neoco

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The Yahoo! and Microsoft acquisition talks have finally come to an end  – and Google seem to have come out of it as the clear winner.
After a long-running discussion, Yahoo! have decided to partner with Google, building on their recent ad partnership. Yahoo! will now display Google ads next to its search results in the ... Read more