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Posted August 20 2010 By Benn
Celebrity endorsements have been used to market brands for literally centuries and whilst it’s clear they do have a power over the consumer, it’s often been hard to see the exact power they have increasing sales. One of the benefits of celebrities on social media is that we can actually track their influence and how ... Read more
Most people would accept that there can be some overlap between PR and Social CRM, but the problems begin when PR firms try and use the same old strategies they always use in the online domain and expect to get the same results.
PR focuses on getting a message out and achieving the widest possible reach. ... Read more
Ok, go on and say that I’m bias because I’m Swedish and proud of it… but I do think that H&M are doing a really good job online. With 2,750,000+ Facebook friends surely they must be doing something right?
H&M have undertaken a very central-lead approach to social media that means that most of the activity ... Read more
I always used to think that buying clothes online had that discount-lead and almost ‘flog-it-on-Ebay’ feel to it. I would browse for fun (for hours) but before clicking to buy thoughts would always cross my mind in line with: I wonder if this is fake? What if I don’t like it? What is the hook?
However, ... Read more
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Posted January 8 2010 By Neoco
A viral video ad for Coke and Mentos has been voted the best online marketing campaign of the decade- even though neither brand were involved in its production.
TOP 10 CAMPAIGNS 2000 – 2009
1. 2006: Eepybird.com – Mentos + Diet Coke experiments
[youtube=http://www.youtube.com/watch?v=hKoB0MHVBvM]
This campaign was never planned, neither by The Coca Cola Company nor Mentos. It ... Read more
when people want to edit their photos looks cool, we always use photoshop, but it’s not easy for a novice .so i was look for a easy way to do this. Yesterday, i found an interesting and useful website that we can creat our own funny photos effect online easily .
Picjoke.com is an online photoshop ... Read more
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Posted June 8 2009 By Neoco
Online has demonstrated non-stop growth every Christmas in the retail sector and never has this been more important than in the current economic climate. Luckily for you, it can be even more cost effective…
We’ve teamed up with SheerLuxe to offer our clients a massive discount of the full day conference… and now we’ve managed to ... Read more
A Marketing article from last week covered the new Deloitte report on media influencer on consumers. Unsurprisingly TV is listed as the most influential media for consumers. Even less surprising are the old school media people scoffing at online ‘scraping in’ at third place – after magazines. The sad fact is that a lot of ... Read more
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Posted May 14 2009 By Neoco
Based—where else?—in Sweden, I LOVE IKEA is a new online marketplace for consumers looking to buy and sell secondhand IKEA furniture.
Buyers can search by region and city to find items nearby, or by category: bathroom, kitchen, office, etc. Product descriptions include the usual: photo, price and contact details, but are generally brief—after all, buyers can ... Read more
A recent survey by Lightspeed Research and the IAB UK has found that consumers are most receptive to online ads whilst researching and shopping.
The research found that consumers believe they are most likely to pay attention to ads from the early evening onwards, particularly if they are engaged in social networking ... Read more