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There’s no doubt that Facebook pages are being adapted more and more by brands to help spread their messages and ideas. However there’s one thing that brands always need to remember when building up their Facebook brand presence: although large numbers of followers are a good thing, it’s much more important to encourage a high ... Read more

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Online communities are not social networks. Social networks are not online communities. Bold statement. Let’s break it down a little further to explain. Everyone would accept Facebook as an example of a strong social network. Looking at Facebook, we can see it is all about ‘me’. Facebook for me is about my details, my friends, ... Read more

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Part of the service we provide to our clients are opinion and thought leader articles. After a period of time we make these live for the public. Coming soon is an article about the difference between social networks and online communities – as people often confuse these very different models. In the meantime, enjoy the ... Read more