As tablets and smart phones continue to grow in popularity and functionality, broadcasters and content providers are left to contemplate where they stand in this changing environment. There has been plenty of concern that the use of second (third and fourth*) screens detract from traditional TV consumption, with many channels desperate to put as ... Read more
Social Media/”Consumer Generated Media”, although fairly new compared to other forms of online communication is the third most popular way to spend time online, in fact 1/5 of all time spent online, in the UK is spent on Social Networks. Added to this is the perception, among the more traditional among you is that Social ... Read more
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The people are waiting
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For the fourth report in a row, Peter found his face replaced with a title graphic and now regrets dumping the Nielsen graphic designer.
As a founding member and part of the council for the industry body for Word of Mouth (marketing) UK, I manage to get my hands on all manner of interesting gubbins – ... Read more
Make sure you catch the next WOMUK Espresso briefing in May as it’s gonna be a good one. Nielsen are hosting “Key Trends for Riding the Wave of Social Media”.
Some of the Neoco team will be down (well our director Benn Achilleas is part of the leadership committee) so let us know if you want ... Read more