The Guardian and Observer have just released some insight from their latest Word of Mouth study. It’s good in covering established points and exposing a powerful marketing channel to a new audience. Below is info on Weak Ties but there is more at the main website here.
Weak Ties (in Word of Mouth)
Word of mouth spreads ... Read more
A Marketing article from last week covered the new Deloitte report on media influencer on consumers. Unsurprisingly TV is listed as the most influential media for consumers. Even less surprising are the old school media people scoffing at online ‘scraping in’ at third place – after magazines. The sad fact is that a lot of ... Read more
We’ve just come across a really nice article, explaining how the web has impacted journalism. The article, written by independent journalist, Bill Thompson, outlines some of the key changes relating to news online, and how they have affected journalism. These include:
Blogging turning from a ‘curious habit of the self-obsessed into a defining use of the ... Read more