February 7th was the start of Social Media Week – a series of global events where people, content, and conversation around emerging trends in social and mobile get brand and marketing types in a bit of a frenzy. The Neoco team was out in full force, attending and participating in the offline/online conversation plus also ... Read more
Last week a couple of the team attended a WOMMA (Word of Mouth Marketing Association) seminar regarding best practice for working with bloggers in social media. At Neoco we’re proud of our involvement with WOMMA (Benn is a co-founder of WOMMA UK) and we think that an ethical approach to Social CRM is not just a ... Read more
Over the last week the days seem to start getting dark far too quickly – however, it seems that for some social companies the days are getting even darker still… With the announcement of new Facebook deals and the rise of its checking-in application Facebook Places many are questioning the future existence and relevance of ... Read more
According to Econsultancy’s latest Social Media and Online PR Report, 76% of companies don’t have an ROI figure for their social media spend. This means that – shockingly – fewer than 1 in 4 companies actually know when their social media activities have been worth the money they’ve spent on them. ... Read more
Twitter top tweets from Neoco
Neoco has been very active over the last few weeks. Our client Ubisoft released Just Dance 2 which went straight to number one, just as they released the mobile game for Katy Perry’s new single which happens to feature on the game. We also helped out with their disco bus campaign, providing mobile Facebook updates from the bus. Clearwire’s new 4G hotspot would have come in handy that day.
Meanwhile Facebook was partnering with Bing and Skype. The latter deal will now open up a whole new way to engage with individuals through the social networking powerhouse. The question is how are brands going to take advantage of this? Facebook/Skype apps maybe?
Here’s my round-up of the top tweets from Neoco:
1.How the fashion industry is using digital tools to increase ROI – http://on.mash.to/a5s2jv
2.We are sponsors of the BIMA Social Media award in November.
3.Puck Yeah: Clearwire’s 4G hotspot can replace broadband http://bit.ly/9sOpkl – Could make Social CRM engagements on the road much easier.
4.How social search will transform the SEO industry: http://on.mash.to/aILWhJ
5.See film differently – Turning the camera on locations http://bit.ly/dc6NQN – new VW campaign
6.How Republicans are using social media to win mid-term elections | Fast Company – http://bit.ly/aRcdyV
7. Mobile game debut for Katy Perry track http://bit.ly/aveDBU – same track as Just Dance 2 (our client) DLC
8. We think there’s huge potential for new app Instragram and 100k user in one week is proof. Can brands take advantage? http://bit.ly/bSAfI8
9. According to reports, Facebook is trying to work out a deal to integrate Skype’s Internet phone service into the social network’s site.
10. Check out our run down of the best of the week: http://bit.ly/bA7ywO
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Hopefully you already follow us on Twitter (@neoco) but we appreciate how busy you are so I’ve selected some of the most important tweets from our account this month with a bit of background.
Neoco has been very active over the last few weeks. Our client Ubisoft released Just Dance 2 which went straight to ... Read more
Following our previous success with Topman on other launches for both product (AAA) and new stores (Bath, NYC…), Neoco were chosen to promote the new Denim range. Topman was looking to highlight its popular but relatively little known denim range, and partnered with up and coming film Director Laurence Ellis to create a series of ... Read more
Tweeting, Poking, PM, Adding and Tagging are all social media terms that have entered our everyday language in recent years, but how do we use these seemingly ubiquitous social websites to effectively communicate with the masses and more importantly generate sales with measurable results?
Social media is increasing becoming a factor in how brands communicate with ... Read more
On Wednesday last week, Soho experienced the first (of the new series of) Neoco breakfast event, which took place downstairs at the funky Foxcroft and Ginger. We were delighted to see the RSVP’s roll in – until the point when we realised that we would have to turn a lot of people down… If you ... Read more
If you’re lucky enough to have not heard of the new product that Apple will soon be bringing out, then this post might not interest you. If you are unlucky enough to have been overwhelmed by the multitude of blogs, tweets and parodies of the iPad, then don’t worry, this won’t be a fanboi wet ... Read more
If you are up to speed with our agency tweeting (if not, please explain why – ed) then you’ll know we applied for and were accepted in to the IPA! Hooray. Well, it looks like the IPA were proud to have us and Brand Republic obliged with some press coverage. You can read the article ... Read more