The impact of online conversation on the Interbrand Top 100 global brand survey
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Posted February 27 2009 By Bennhttp://ping.fm/xqAZ5 – an interesting report by Immediate Future (hi Katy) about the impact of online conversation on the Interbrand Top 100 global brand survey. This compliments Neoco’s new service of online conversation monitoring.
It is increasingly clear that the level of a brand’s engagement with the ever growing online community is beginning to have a direct ... Read more








