View Comments View Comments tweet this
Posted By Benn
A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.
When you ... Read more
Following on from my previous post about the best Tube advert ever (click here to read), I was at Waterloo the other day and saw a follow up contender…
You have to love the gritty feel to it along with the no-nonsense approach to clearly defining (with yellow arrows) where the advertising space is. Closer inspection ... Read more
This website mistake by Marks and Spencer made a few of us laugh in the office.
Note how the lovely Tribeca boasts “modern curves, soft-look styling and durable hardwood feet” which make her suitable for any “contemporary living room”. Fancy cuddling up to her? Well, her “cushions” are lovingly crafted from “shape-retaining foam” and her ... Read more