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Posted By Benn
Brands are no longer able pitch the credentials of their products to the current social media generation. Push is almost out, but pull is sky rocketing in. Buyers and consumers want trusted and real information from people like themselves and know where to go, to get it. They need it stamped as trustworthy and good ... Read more
LinkedIn, the social network for business and professional networking has just raised $53m of new funding from investors, taking its total funding raised to over $80m. Bain Capital Ventures led their latest round of funding giving investors a 5% stake.
Venture capitalists now value LinkedIn at $1bn, which following on from Facebook’s recent $15bn valuation, once again shows ... Read more
This week has seen hi5 become a victim of their own success, as their runaway growth has come with some some growing pains.
Over the last month, third-party developers have launched over 400 OpenSocial apps on hi5’s network. These apps have has faster adoption rates than those on any other social network. The hi5 platform has ... Read more
WOM-UK have a couple of great events coming up, which we will be attending and wanted to let you know about:
This month’s Breakfast Espresso Briefing will be hosted by Face Group, and will look at the launch of their Headbox influencer index www.headbox.com – an online collaboration community for young consumers. The event is on ... Read more
As members of the IAB, myself and Benn can be found at their annual full-day conference this Wednesday: IAB Engage 2007. This year, senior representatives from AOL, Joost TV, Technorati, Proctor & Gamble, Orange and Google will also be speaking, providing their insights into how Internet marketing can engage consumers and build brands. Come along ... Read more