50m video hits can make you more powerful than Barack Obama…

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Nice little article over at Guardian Media relating to the power of the social media starlet:

Susan Boyle: to appear on NBC’s The Today Show tonight. Photograph: NBC
Who is the most powerful person in the free world? If you’re telling us it is US president Barack Obama, you would it wrong. It is, of course, Britain’s ... Read more

Procter and Gamble start a record label!

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Posted By Neoco

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Following on from Benn’s post about “Coke’s Trans-media Storytelling” (trans-media storytelling being the most unlikely buzz-word), it seems more brands are becoming “content creators” in a bid to drive sales. As reported in Monday’s Media Guardian, Island Def Jam Music Group (IDJ) and Procter & Gamble’s TAG brand have recently formed a new hip-hop ... Read more